Genius Sports Group Links Up With Italian Top-Tier Championship Serie A in Betting Data Deal

Italy’s top-flight football championship, Serie A, will be distributing data to Genius Sports Group who will have exclusive rights to collect this data in order to put it to use with sportsbook operators.

The next Serie A season begins in September and Genius will be using pitch-side technology to capture data at all stadiums where matches will be played. This data will be sent to licensed operators outside of Italy via Betgenius sports betting arm as a live feed.

Trusted Product

According to the signed deal between two parties…

…the first rights enforcement initiative will be launched by the Italian championship in order to ensure enhanced control and visibility were provided. Identifying and ejecting any unauthorized data collectors operating in stadiums will be part and parcel of this initiative.

Chief Commercial Officer of Genius, Jack Davison, said:

“Our partnership with Serie A is another example where we work with the most important global sports competitions to ensure our sportsbook operators have complete confidence in the security of their data supply and that our organisation will deliver the most trusted and compelling betting products to operators around the world.”

“We look forward to working alongside Serie A to help extend the reach one of the largest leagues in world football,” added Davison.

FIBA Renewal

International Basketball Federation (FIBA) has secured an extension of a deal with Genius Sports…

…with whom they’ve been working closely since 2004 on developing and deploying cutting edge technology that has transformed the data and digital infrastructure of over 200 championships, leagues and federations.

Genius Sports will continue providing strategic and continuous to FIBA, including FIBA organizer, digital competition management tool and LiveStats play-by-play data collection system operated across more than 85,000 games annually around the world.

FIBA Secretary Andreas Zagklis comments:

“We are very pleased to continue this long-term and unique relationship with Genius Sports. We have been working together for more than 15 years to develop and offer state-of-the-art digital tools for national federations and leagues. Thanks to this renewal, we will continue the t efforts in creating innovative tools and make sure that our sport is even more attractive to fans around the world.”

Who Are Genius Sports?

Genius Sports is a company that provides sports data and technology management and integrity services to all the world’s major sports leagues and organizations. Some of their prominent partners, apart from FIBA and Serie A, are NACAA, NBA, AFC, Bundesliga, Premier League, Euroleague and many more.

Their technology provides a vital commercial edge which makes them popular with operators and partners worldwide. They are “helping sports leagues take control of their data and providing unique combination of technical and sporting expertise is what the brand is all about.”

Source:

“Genius Sports lands exclusive Serie A betting data deal”, igamingbusiness.com, August 6, 2019.