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GiG Deploys Real-Time Data Platform with B2B Customer Megalotto
April 28, 2020 Alex Hoffmann
Architects of powerful iGaming solutions for online and land-based operators from Malta, Gaming Innovation Group, are extending the scope of partnerships by g a tech deal with Megalotto, provider of the world’s biggest lottery games.
The Group is known for offering services to business-to-consumer casino, sports betting, and poker networks, making the deployment of real-time data platform with Megalotto its first B2B customer.
In the context of this agreement, GiG’s data platform should provide a real-time, compliant, secure and self-serving assistance and enhance its partner’s comprehensive business model.
Reinforcing Business Intelligence
Apart from ing a comprehensive network of the world’s most popular lottery games, such as the US Powerball or Mega Millions, Megalotto’s long-term strategy is to provide a complete set of products with exhaustive features that are focused on fun, joy and entertainment.
The operator is also offering its players a chance to take part in Mega lottery draws, such as Mega Hour, Midweek Mega or Sunday Mega. By taking part in these proprietary raffles, contestants are in for an open and trustworthy experience, based on new ideas and innovative products that guarantee life-changing moments for the player.
By teaming up with the lottery operator, Gaming Innovation Group will not only provide new business insights in real-time and help business intelligence, but also upgrade the existing KPI library across all tools and boost player safety. Chief commercial officer, Ben Clemens, explains further:
“We are excited to expand our partnership with Megalotto to include GiG Data. Our real-time data platform offers operators a fast and scalable self-service tool that enhances business intelligence. GiG data provides a secure and compliant data framework, which is responsive to the critical data needs of our partners.”
According to Chris Armes, chief information officer, the company is effectively increasing its portfolio of products on the market. Many brands are now g up for GiG Data and other services, including 1X2 Network that recently expanded its sportsbook. Armes adds that GiG’s compliant, real-time data platform focuses on self-service that helps all operators optimize and sur expectations in today’s competitive markets.
Tools of Tomorrow
Among the commentators of GiG’s latest landmark arrangement is also Grant Williams, chief executive officer, who said that its partner’s key strategic objective is to become a data-driven organization that can extract and interpret “a mixture of financial and transactional data” in real-time. Williams is confident that making better decisions for the customer will strengthen cooperation on a global level and therefore deliver a t vision of offering a personalized lottery and gaming experience to all customers in emerging jurisdictions and markets.
GiG’s future-focused iGaming platform provides payment gateway, regulatory adaption engine, management system, bonus management system, responsible gaming tools and a content management system. There are more than 30 providers on board, as well as 3000 games and over 30 payment services.
Back in February, the provider entered into an arrangement with PokerStars to supply its proprietary monitoring and compliance software. The deployed technology will also provide detailed reports, brand mentions and images.
Source:
“GiG launches real-time data platform with first B2B client Megalotto”, gig.com, April 27, 2020.
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Wasn’t even aware that GiG had a real-data platform for games of luck, usually it’s either Evolution or Scientific when it comes to lottery platforms and system integrations. Yet again, the last two providers are leaders in the land-based industry across America and Europe and it’s never easy to compete with that.