RMA header image
  1. RealMoneyAction.com
  2. News
  3. General Gambling News
  4. GiG Extends Partnership with Merkur to Enhance Compliance with GiG Comply Tool!

GiG Extends Partnership with Merkur to Enhance Compliance with GiG Comply Tool!

August 31, 2023 Marija D

GiG Extends Partnership with Merkur to Enhance Compliance with GiG Comply Tool!

Gaming Innovation Group Inc. (GiG) has unveiled a significant extension through one of the leading markets in Europe thanks to the latest partnership with the market-leading brand!

This ever-popular B2B company will once again add a big name to its list of partners, strengthening its position in the market and in the region.

GiG’s recent partnership with the German operator Merkur, centered around its advanced automated marketing compliance tool, GiG Comply.

Navigating the intricacies of ’s well-regulated iGaming industry requires careful observation of stringent policies, a concern held in high regard by operators like Merkur.

As a distinguished segment of the Gauselmann Group, a premier tier-one operator renowned for a diverse portfolio encoming classic and virtual slot games, gaming machines, casinos, arcades, and sports betting, Merkur places paramount importance on safeguarding its brand integrity.

An Essential Player

GiG Comply emerges as a pivotal solution, armed with automation to scrutinize web pages for diverse content, including links, iGaming code red words, and regulatory prerequisites across numerous jurisdictions.

This innovative system harnesses the power of its rules engine to dissect authentic snapshots from s’ campaigns. By providing operators with insight into the promotional content employed in their brand promotions, GiG Comply empowers them to maintain regulatory compliance effectively.

One of GiG’s crowning achievements is its iGaming business, GiG Media, which has gained prominence as a global leader in the marketing landscape within the iGaming domain. This unit helps partners in cultivating qualified traffic across various channels, spanning SEM/PPC and social media.

A New Era

The GiG-Merkur partnership extension ushers in a new era of streamlined compliance in the German gaming realm.

Speaking on the latest agreement, Jonas Warrer, Chief Marketing Officer at GiG, said: “Compliance is proving to be a hot topic of conversation, not just in but globally, as we start to see the maturing of regulation. The need for operators to protect their brand is at a critical stage in the evolution of the industry, and we’re delighted to be trusted by so many big players to look after such a pivotal function.”

Martin Collins, Lead at Merkur, added: “Compliance is a key factor across many markets now, particularly in . We are pleased to continue growing our business with the trusted help of GIG who brings to the table a wealth of knowledge making this partnership easy and enjoyable. Protection of our brands is of the highest importance and this tool really helps us focus on what is needed to move forward.”

Source:

”GiG extend compliance partnership with Merkur”, europeangaming.eu, August 29, 2023.

Leave a Reply

Your email address will not be published. Required fields are marked *

*
*
*


© 2025 RealMoneyAction.com | All rights reserved