GiG Launches SweepX, Marking Its Entry into Social Sweepstakes Casino Market

Gaming Innovation Group (GiG) has officially unveiled its innovative social sweepstakes casino platform, SweepX, in partnership with Primero under the goldrushcity.com brand. This marks GiG’s first venture into the growing sweepstakes and social casino sector, underscoring its commitment to expanding its portfolio into emerging markets.

The launch signifies a major milestone for the company as it enters the competitive and rapidly expanding U.S. sweepstakes market, further bolstering its strategic growth plans.

Revolutionary Technology for Sweepstakes Gaming

SweepX is tailored to meet the rising demand for sweepstakes platforms in the United States, which has seen a significant surge in interest and player engagement. The platform offers a dual-wallet system that separates real and virtual currencies, enabling a seamless gaming experience.

Additionally, SweepX includes a prize-redemption management tool to streamline the process of rewarding players, making it easier for operators to handle incentives.

GiG’s advanced AI-assisted content management system plays a critical role in enhancing operational efficiency and personalization. By leveraging AI, the platform ensures content delivery is both relevant and dynamic, optimizing player engagement.

Combined with one of the largest content libraries in the industry, SweepX empowers operators to provide a rich, immersive experience for their s, improving both the gaming experience and operational workflows.

Calling it a pivotal leap forward for the company, Richard Carter, Chief Executive Officer at GiG announced:

“The overwhelmingly positive reaction to SweepX since its announcement in May this year has strengthened our belief in its potential to revolutionize the Social Sweepstakes Casino market, with an emphasis on providing the most entertaining and safe environments for players and operators alike, further fueling our ambitious strategic plans for growth.”

Streamlining Game Operations and Enhancing Engagement

The new platform integrates GiG’s tried-and-true iGaming platform technology, operational in regions like the U.S., Europe, and Latin America, with a customized sweepstakes-focused front-end.

This seamless integration allows SweepX to deliver faster market entry and greater flexibility, positioning operators to quickly scale their operations. Alongside the powerful content management system, SweepX includes an AI-powered gamification layer that further amplifies engagement, driving longer and more frequent player interactions.

Expressing his satisfaction for offering a richer variety of content and a superior gaming experience for its players, Barry Rutherford, Chief Executive Officer at Primero said:

“GiG’s world-class platform provides the flexibility and innovation needed to stay ahead of the market’s demands, ensuring seamless performance while offering unmatched player engagement. Combining GiG’s technology with our unique player acquisition strategy, we are setting a new benchmark in the U.S. market, and positioning ourselves to succeed globally.”

Growth in the Sweepstakes Sector and Regulatory Challenges

The sweepstakes gaming sector has seen tremendous growth over the past year, with the market valued at $5.6 billion in 2023 and expected to expand at a compound annual growth rate (CAGR) of 43%. Projections indicate that by 2025, the market will reach $11.4 billion.

This expansion is driven by the increasing popularity of legal and regulated gaming options in markets with stricter regulations on traditional online gambling.

However, as the sweepstakes casino market grows, it also faces scrutiny from regulators, especially in the U.S. Different states have adopted various approaches to regulating sweepstakes casinos.

For instance, while Maryland has introduced restrictions on these platforms, New Jersey is exploring legislation that would legalize and regulate the sector. Advocates for regulation argue that such measures would bring economic benefits, such as tax revenue and job creation, while enhancing consumer protection.

GiG’s Ongoing Commitment to Innovation and Excellence

The launch of SweepX with Primero is part of GiG’s broader strategy to expand its footprint across new and emerging verticals. With 13 brand launches in 2023, including several platform migrations, GiG continues to build on its reputation for technological innovation and operational excellence.

The success of SweepX in the social sweepstakes casino space will be instrumental in driving the company’s future growth and positioning it as a leader in this rapidly evolving market.

Source:

“A New Era for Social Sweepstakes Casino Technology, as GiG’s SweepX Platform launches Online for the First Time”, gig.com, January 20, 2025