GiG Strengthens Ontario Presence with PowerPlay Online Casino & Sportsbook

Ontario market. With this integration, PowerPlay has transitioned to GiG’s technology solutions, solidifying the supplier’s influence in Canada’s growing iGaming sector. The launch also represents GiG’s fourth active brand in the province, reinforcing its role as a preferred provider for regulated operators. Alberta is poised to be GiG’s next focus once legislative approvals are secured.

PowerPlay Leverages GiG’s Advanced iGaming Solutions

GiG continues to strengthen its foothold in Ontario, offering a suite of proprietary gaming solutions to PowerPlay. This transition includes access to GiG’s award-winning iGaming platform, the feature-rich SportX sportsbook, the dynamic rules-based engine LogicX, and an innovative content management system (CMS). These tools aim to enhance PowerPlay’s operational efficiency and customer engagement.

PowerPlay has long been recognized as a trusted brand in the Canadian market, prioritizing reliability and customer satisfaction. With this migration, the operator is set to further refine its gaming experience, ensuring seamless and secure gameplay for s.

By integrating cutting-edge artificial intelligence and automation, PowerPlay now benefits from GiG’s advanced AI tools, DataX and LogicX. These machine learning-powered solutions data-driven decision-making, optimize customer retention, and streamline acquisition strategies. Additionally, the SportX sportsbook enhances PowerPlay’s offerings with comprehensive bet-builder features, dynamic odds, and localized services, including virtual sports and horse racing betting.

This partnership underscores GiG’s commitment to expanding its presence in regulated markets, marking its fourth publicly announced launch this year. Over the past year, GiG has executed several strategic improvements to accelerate its service delivery, with more launches planned throughout 2025. These initiatives reaffirm GiG’s dedication to providing stable and scalable solutions for long-term operator success.

Ontario’s iGaming Sector Experiences Continued Growth

Since its regulation in April 2022, Ontario’s online gaming sector has experienced steady expansion under the oversight of the Alcohol & Gaming Commission of Ontario (AGCO). In the second quarter of the 2024-25 fiscal year, the province’s online gambling market recorded CA$738 million in Gross Gaming Revenue (GGR), reflecting a 1.7% increase from the previous quarter and a 35.4% year-over-year rise, as per AGCO data.

Richard Carter, Chief Executive Officer at GiG, stated: “GiG’s expertise in delivering market-leading technology is once again proving instrumental in helping partners like PowerPlay navigate the complexities of regulated markets. The successful launch into Ontario highlights our ability to facilitate seamless market entry while ensuring stability and scalability for long-term growth. Our continued focus on delivering brilliant basics, from secure platform infrastructure to optimised experiences, is key to enabling partners to maximise their potential. We’re proud to be playing a role in PowerPlay’s success and the ongoing evolution of both the Ontarian market and the wider future of iGaming in Canada, reinforcing our reputation as a trusted partner in the regulated space.”

Dean Serrao, Chief Executive Officer at PowerPlay, remarked: “The successful migration to GiG’s technology platform is a milestone for PowerPlay as we continue to grow in Ontario. This partnership allows us to offer an enhanced and seamless experience for our players, while leveraging GiG’s flexible and scalable solutions to expand our presence in the market. We are excited for what’s ahead and confident this move will help us strengthen our position as a leading brand in the province.”

Source:

‘’GiG Launches Fourth Partner into Ontario as PowerPlay Enhances Its Gaming Experience with GiG’s Formidable Combination of Proprietary Platform, Sportsbook and AI technology’’, gig.com, March 25, 2025.