Greentube Enhances its B2B Social Casino Solution

Greentube, the NOVOMATIC Interactive division, has released Greentube Pro 2.0. This is an enhanced version of Greentube’s B2B social casino solution.

Greentube Pro 2.0 is developed by its subsidiary, Bluebat Games, and it is a marketing solution enabling global land-based casinos a connection with their players through engagement with the brand using online social casino gaming.

Thanks to the enhancements, Greentube’s partners will be able to use monetisation features to maximise revenue and increase the casino player experience and thus increase retention levels.

The first partner to go live with Greentube Pro 2.0 is The Star Entertainment Group in Australia. Other clients are expected to migrate to the enhanced version by the end of Q3 of 2021.

Improved Player Engagement

Representatives from Greentube, which recently went live in Poland, say that the goal with Greentube Pro 2.0 is to provide land-based casinos with a social casino product that will allow them to engage players outside the available properties.

Georg Gubo, COO at Greentube, said: “With Greentube Pro 2.0 we want to provide land-based casinos with a social casino product that allows them to engage their players outside the brick-and-mortar properties with content that they wouldn’t be able to play unless they were on the casino floor. Our offering has never been more relevant with retail venues being forced to stay closed, but with Greentube Pro 2.0 and its features and tools aimed at increasing loyalty, operators can engage and retain players until they can return to the land-based properties.”

Officials from Bluebat say that they are pleased about releasing this enhanced version and that they are eager to see their clients use the version and they are looking forward to releasing additional features.

Miruna Bicoli, VP of Product & Managed Services at Bluebat Games, said: “We are extremely pleased to have released the enhanced version of the Greentube Pro solution. Our focus from the beginning has been to improve the CRM and to offer our clients tools and features that will maximise their revenue and help boost player engagement. We are very eager to see all our clients on the new platform and we look forward to releasing additional features that will ensure they can stay highly competitive in the social casino industry.”

More on the Full-Service Provider

Greentube is a leading full-service provider in the iGaming industry, especially in the online and mobile gaming sector. The company is proud to be able to offer safe and secure casino entertainment to players around the world. As a part of the NOVOMATIC Interactive division, Greentube provides solutions that continue to shape the future of this ever-changing sector.

The company started its journey in 1997, launching a 3D sports game Ski Challenge. The company changed its name to Greentube Internet Entertainment Solutions AG in 2000 and continued its journey as a pioneer in the development and provision of state-of-the-art gaming solutions. In 2010, the brand became a proud member of the NOVOMATIC Group.

Source:

“Greentube launches enhanced B2B social casino solution”, greentube.com, March 17, 2021.