Esports' Remarkable Growth | SOFTSWISS about this consistent upward trend
September 25, 2019 Jovan Paunovic
Pinnacle’s Trading Director, Marco Blume, and GRID CEO, Moritz Maurer, have together announced a partnership between these two companies.
This new venture sees GRID becoming the official esports partner to the former.
Through this deal, Pinnacle is granted access to the company’s esports data to enhance its esports betting products. Aside from this, GRID will also act as a B2B partner through the promotion of Pinnacle Solution to its betting product clientele.
Representatives from Pinnacle say that they have gone from only being bookmakers offering esports to having all the big names posting markets across different titles in the last few years.
“We’ve gone from being one of the only bookmakers offering esports to having all the big names posting markets across different titles in the last few years. There’s no question that the quality of our product is head and shoulders above anything else out there but we know we can’t stand still and we have to work hard to stay at the top. This deal with GRID is an important part of the esports evolution at Pinnacle. We have a reputation to maintain and thanks to the quality of data that GRID can provide, we’re only going to keep improving,” Blume said.
Maurer added that there is no secret as to its latest partner’s expertise across traditional sports and track record as a pioneer in esports betting. He said that aligning themselves with such a powerful and well-respected brand pays tribute to the work they have carried out to date in executing on GRID’s vision of building a scalable data infrastructure across the most relevant esports titles whilst hitting the mark in regards to the quality of the data solutions they provide.
He continued: “Combining an unrivalled market share in official data assets with Pinnacle’s trading powerhouse is an exciting proposition to bring to the market.”
The team at Pinnacle is committed to offering a fun and fair gaming experience and it knows how to appreciate that in certain circumstances gambling may result in addiction. It is dedicated to ensuring that its players are aware of the potential addictiveness of gambling. The company is licensed in Malta under the Gaming Service License. They offer the lowest margins to give customers the best value odds online and it offers the highest maximum bet limits online. The company has been in the business for over 20 years.
The company launched in 2018 and has worked together with a range of top tier companies to unlock the potential of data assets across a range of different competencies through commercial and fan-facing solutions. It does business with tournament organizers to make data assets available in order to improve the broadcast experience and to deliver data driven content to fans and viewers. It is proud to be the official partner to several companies including FACEIT, BLASTPro and AliSports.
Source:
“GRID Becomes the Official esports data partner of Pinnacle”, Niji Narayan, europeangaming.eu, September 20, 2019.
I think this partnership will work out just fine, both companies are doing good jobs.