GrooveGaming Enhances its Offering with SimplePlay Content

One of the most renowned aggregators in the iGaming industry, GrooveGaming (GG) has announced a partnership with SimplePlay.

The partnership sees the latter’s content being added to the already considerable offering of GG.

SimplePlay, the software developer, has a ready-made inventory consisting of over 40 top-performing online slots and other gambling games. Its content has already proven itself, being very popular in the Asian market. Additionally, it develops and distributes slot games on behalf of its partner, SA Gaming. Some of its most popular titles are Angels & Demons, Zeus, Pigsy, Double-Happiness and Fortune Lion.

Aside from being popular in China and with interest rising in other markets, SimplePlay’s slots are linked with three progressive jackpots. Each slot adds to a share of the Mini, Minor and Major jackpot totals, which are awarded randomly to any player.

Aggregator of Choice

GG has been the aggregator of choice for many leading companies in the iGaming industry, including EveryMatrix, iGP, Digitain, Microgaming, Alea and Quickfire, to name a few. Thanks to its technological innovation, providing GrooveGaming with the ability to activate a range of features that improve retention, engagement and extended play, the aggregator has seen a lot of success.

Representatives from SimplePlay say that they are delighted to be ing the world’s leading aggregator and that the partnership allows them to take a significant step forward.

“We’re delighted to be ing the world’s fastest-growing aggregator and it enables us to offer our casino slots and innovative fishing games to even more operators. GrooveGaming has the kind of profile and market presence that allows us to take a significant step,” said the company’s representatives.

Officials from GG, which recently partnered with Kalamba Games, say that the partnership will be very beneficial for both sides and that they are thrilled about being able to offer its latest partner’s unique content to their extensive network of partners.

Yahale Meltzer, COO said: “SimplePlay has a relatively short history in the industry nonetheless our partnership will be hugely beneficial for both companies. We’re thrilled to be able to offer SimplePlay’s unique content to our extensive network of partners. There is significant demand from leading operators for our rapidly-growing content portfolio which just keeps getting better and better on the back of deals like these.”

About:

GG was founded in 2016, by a team of professionals with the goal of creating an exclusive service that will meet the requirements of leading gaming companies in the world. It holds certifications from the United Kingdom Gambling Commission and the Malta Gaming Authority and is in compliance with Curacao eGaming. The company offers casino games, sportsbook and lottery solutions and operators can use the Groove Hub, for easy access to the best suppliers in the industry. Its game management allows operators to manage all games, web or mobile, RNG or Live and manage bonuses, FPP contribution, game attributes, tags and images.

Source:

“GrooveGaming keeps it simple with new SimplePlay”, GrooveGaming newsletter, May 7, 2020.