GVC Adds In-House Content From Ladbrokes Coral

GVC Holdings plc, a company that purchased Ladbrokes Coral on March 28th 2018 for more than £4 billion GBP will finally integrate the provider’s in-house products, mostly consisting of studio-developed games and proprietary software.

The announcement was published shortly after the operator ed US National Council on Problem Gambling (NG). Henceforth, more than 20 games will boost the extensive offer at casinos bwin, Partycasino and Sportingbet. The Manchester-based studio, CR, is getting ready to enroll additional five top-performing slots, including Big Banker – the company’s flagship with 5 reels and 10 pay lines.

Full Line-Up In The Coming Weeks

The catalog will be slowly expanded over the coming period, as customers in regulated European markets like Italy and Denmark have to wait until the new games are officially added to partner gaming platforms. By complementing the offer, GVC will enhance its catalog with multiple game-exclusives not only from Win Studios, but third-party suppliers such as Net Ent, Yggdrasil, Pragmatic Play and Play’n GO as well.

Liron Snir, the company’s chief product officer said that the customers will be able to enjoy an extensive portfolio, which cannot be found anywhere on the market. Snir added about the launch:

“This is an important milestone in the integration of GVC and Ladbrokes Coral and demonstrates the benefits to customers of bringing the businesses together. At GVC, content is king and we believe building a unique gaming offer, which marries exclusive in-house developed games with the very best titles from third-parties, is a win-win for our players.”

Funding Responsible Gaming

gambling in the U.S. and its associated problems. The National Council on Problem Gambling has promised help in form of advocacy, awareness, assistance and responsible gaming behavior strategies, since the group’s experience and operational excellence represent a huge asset to the industry.

Source:

“GVC Integrates Proprietary Ladbrokes Coral Gaming Content”, gvc-plc.com, September 21, 2018.