GVC Promotes Grainne Hurst to the Group Corporate Affairs Director Position

iGaming brand GVC has announced to appointment of Grainne Hurst to the role of Group Corporate Affairs Director. She will the Group’s ExCo team.

This newly created position will serve for building the on the company’s ambition to lead the industry on the basis of responsible gambling and also to nurture relationships with media and external partners.

A Respectable Career in Responsible Gambling

Grainne’s career encomed the position of a Director of Responsible Gambling at GVC…

…which she held since the Group’s acquisition of the Ladbrokes Coral Group in March 2017.

At the time, she led the company’s parliamentary liaison. Previously she has served as a government Special Advisor as well as in a variety of senior Communications roles in other FTSE 100 companies including Asda. She also brings corporate affairs experience from Luther Pendragon, one of the UK’s largest communication consultancies.

Speaks Hurst about her new appointment:

“Ensuring that GVC continues to lead the way in safer gambling, corporate social responsibility and regulatory affairs, has never been so important. I am delighted to be ing the talented management team at GVC, following my maternity leave as well as working with our industry and charitable partners to deliver a successful, sustainable and socially responsible business.”

CEO, Kenneth Alexander, added:

“Grainne brings a wealth of experience to this new position, both within GVC where she has spear-headed our Changing for the Bettor Safer Gambling campaign, and from previous communications roles.

I am delighted to be promoting from within GVC, after an extensive external search, which proves we have the existing talent and expertise to develop our leadership team. I look forward to welcoming Grainne back from maternity leave next month”.

Efforts Continue With EPIC Risk Management

GVC Holdings has signed a partnership with EPIC Risk Management that will tackle gambling-related harm in the USA.

The partnership is funded by GVC Foundation US, the brand’s non-profit subsidiary for promotional gambling. Their program will cover states of New York, New Jersey, Michigan, Ohio, Pennsylvania, Nevada, Tennessee, Illinois, Iowa, Indiana and more.

7 million US adults suffer from gambling problems.

GVC Foundation US’ trustee William J. Pascrell said that by addressing athletes and other at-risk groups throughout the country, the conglomerate will aim to implement the cultural change needed for the protection of at-risk gamblers and growth of the industry as a whole.

Source:

“GVC Appoints New Group Corporate Affairs Director”, gvc-plc.com, April 3, 2020.