Hard Rock Bet Introduces Games Global’s Bonus Spins in New Jersey
April 2, 2025 Marija D
New Jersey, marking the first time the feature has been introduced in the United States. Designed to enhance player engagement, the tool is expected to contribute to a more interactive and rewarding gaming experience. This launch highlights Games Global’s commitment to expanding its footprint in the US iGaming market through strategic operator partnerships.
Free Spins Tool Makes Its US Debut
Previously available in other international markets, Games Global’s Bonus Spins feature has now been introduced in the Hard Rock Bet. This promotional tool allows operators to provide players with free spins on select games, enhancing engagement and retention. The rollout is currently exclusive to New Jersey, but Games Global has confirmed plans to expand the feature to additional regulated states in the near future as part of its broader North American growth strategy.
The introduction of Bonus Spins aligns with the company’s ongoing efforts to establish a stronger presence in the US gaming industry. By partnering with major operators, Games Global aims to deliver a more engaging gaming experience to American players while reinforcing its position as a leading content supplier.
The launch of Bonus Spins represents an important milestone in Games Global’s collaboration with Hard Rock Digital. The company, which has developed over 1,400 games across 42 studios, continues to expand its partnerships with key industry players. Through these collaborations, Games Global seeks to offer feature-rich content and promotional tools that enhance player acquisition and retention.
Joann Pierce, Chief Commercial Officer at Games Global, commented on the launch, stating: “Games Global has already made significant strides in the US following market entry, partnering with numerous industry-leading operators to expand our audience reach. Hard Rock is a globally renowned brand, and the launch of Free Spins with the operator will further consolidate our position in New Jersey as we continue to supply our comprehensive product suite to key players across regulated states.”
The expansion of Games Global’s Bonus Spins tool is expected to create new opportunities for operators looking to differentiate their platforms in an increasingly competitive market. By offering unique promotional tools, Games Global continues to position itself as a valuable partner for online casinos.
Hard Rock Bet’s Expanding Offerings
Hard Rock Bet has rapidly grown its iCasino offerings, consistently introducing innovative tools to enhance the player experience. The addition of Games Global’s Bonus Spins is part of the platform’s broader effort to provide a diverse and engaging gaming environment.
Grant Williams, Senior Vice President of Casino at Hard Rock Digital, shared his thoughts on the partnership: “We’re thrilled to continue to expand on our partnership with Games Global and be the first to offer Free Spins for their immersive games on Hard Rock Bet. With over 2,700 games, a loyalty program integrated into Unity by Hard Rock, and exclusive online gaming experiences, we’re excited for this additional opportunity for engagement and differentiation on our top-rated app.”
With Games Global’s expansion efforts well underway, additional partnerships and state rollouts are expected in the coming months, further solidifying its presence in the evolving US iGaming landscape.
Source:
‘’Games Global launches Free Spins tool with Hard Rock Bet in the US’’, gamblinginsider.com, April 01, 2025.
