Hollywood Casino App Launches in Michigan

Pennsylvania, where it went live ahead of schedule last month.

Initially planned for an early 2025 release in Pennsylvania, the Hollywood Casino app surprised s by launching there sooner than expected. Similarly, its arrival in Michigan during the first full week of 2025 was earlier than anticipated. The new app is accessible to players on Android, iOS, and desktop platforms. PENN’s ESPN BET will also continue to offer casino games, ensuring a wide variety of options for Michigan’s online casino enthusiasts.

Streamlined Access and Comprehensive Offerings

For those already familiar with ESPN BET, transitioning to the Hollywood Casino app is seamless. Existing s can using their current credentials, eliminating the need for new creation.

Once logged in, players are greeted with a homepage featuring organized sections highlighting promotions, popular games, and recently added titles. The app boasts an impressive library of approximately 750 games, including slots, table games, and live dealer options.

Among the slot games offered are fan-favorites such as:

• Cash Eruption
• Hypernova Megaways
• Bruno’s Vegas Gold Blitz

In addition to these slots, the platform features Hollywood-branded live dealer games, which debuted in August, and table games themed with Detroit Red Wings branding, reflecting a local touch for Michigan players.

A Strategic Expansion into Michigan

Michigan holds strategic importance for PENN Entertainment due to its Hollywood Casino at Greektown property in downtown Detroit. The company emphasized the integration between the physical and digital casino experiences, noting in a press release: “This launch strengthens the Hollywood Casino brand in Michigan, where PENN operates Hollywood Casino at Greektown in downtown Detroit. The online Hollywood Casino offers omnichannel integrations with Greektown, including Hollywood Casino at Greektown branded live dealer blackjack tables and digital versions of slot titles available at the property.”

Such integrations highlight PENN’s commitment to delivering a cohesive experience for both land-based and online players.

PENN Entertainment has been working diligently to unify its messaging across gambling verticals. The company’s efforts were particularly evident during the NFL Draft in April 2024 when the retail sportsbook at Hollywood Casino at Greektown debuted in time for the event.

Jay Snowden, PENN Entertainment’s CEO, acknowledged the earlier challenges in promoting both its land-based and online platforms. During a Q3 2024 earnings call, he remarked: “What we’re doing right now is messy, because you’re marketing to your land-based casino database at Hollywood properties, and telling them that they should the ESPN BET app to play their favorite slot machine.”

With the Hollywood Casino app now fully launched in Michigan and Pennsylvania, PENN aims to present a unified and consistent message to its audience. The company’s focus on creating a cohesive gaming experience, whether online or in-person, marks a significant step forward in its growth strategy.

Source:

”Michigan: Hollywood Casino standalone app now live in state”, cdcgaming.com, January 10, 2025.