Horseshoe Online Casino Broadens Its Reach with New Jersey Launch

Horseshoe Online Casino has officially entered the NewJersey market, marking the platform’s expansion into its fifth North American jurisdiction.

Following its October 2024 debut in New Jersey. This milestone demonstrates Caesars Entertainment’s ongoing commitment to extending its iGaming portfolio under the iconic Horseshoe brand.

At the Michigan launch, Matt Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital, stated:“The Horseshoe brand is anchored by a promise to put the player first. A brand with such a storied past deserves an online equivalent that pays respect to the legacy it has established in gaming, and that is what we’ve created with Horseshoe Online Casino. This launch reinforces our multi-brand online casino strategy by seamlessly bringing another one of our world-class Caesars brands into the palms of players’ hands.”

An Online Adaptation of a Storied Brand

Horseshoe Online Casino seeks to replicate the ambiance of its physical counterparts, incorporating signature gold horseshoe iconography throughout its platform. The casino’s digital layout is designed to mimic the layout of a traditional casino floor, featuring dedicated sections for high-limit slots, private live-dealer games, and various table game options like poker and roulette.

The platform also offers exclusive Horseshoe-branded games, made possible through partnerships with leading game developers. Titles such as Horseshoe Rising Rewards by Games Global, 2x3x Horseshoe by AGS, Horseshoe Three Coin Cowboy by Bragg Gaming, and Horseshoe Slick Riches LuckyTap by Design Works Gaming enrich the gaming library.

One of the standout features of Horseshoe Online Casino is its integration with Caesars Rewards, one of the most comprehensive loyalty programs in the industry. Players in the U.S. can earn credits redeemable at over 50 Caesars properties across North America. Additionally, the platform offers promotional events with prizes ranging from travel packages to VIP nightlife experiences at premier destinations like Horseshoe Las Vegas.

Multi-Brand Strategy and Horseshoe’s Role

Horseshoe Online Casino is part of Caesars’ multi-brand strategy for iGaming, which includes prominent names like Caesars Palace Online Casino, Tropicana Online Casino, and Harrah’s Online Casino. Each brand aims to cater to different player preferences while bolstering Caesars’ market presence.

Caesars Digital President Eric Hession, in a Q2 earnings call, clarified Horseshoe’s role in the broader strategy:“Horseshoe is a great brand, and we feel like it’s going to resonate with a lot of customers. But Caesars is even a better brand. And quite frankly, that’s going to be the flagship app that we have, and it’s got a year’s lead over the Horseshoe. So I would expect the Horseshoe to perform very strongly, but I don’t think it will command the market share that Caesars will.”

First established in 1951 when Benny Binion rebranded the Eldorado Club in Las Vegas to Binion’s Horseshoe, the Horseshoe brand has been synonymous with player-first gaming experiences. Caesars’ acquisition and rebranding of the former Bally’s property in Las Vegas as Horseshoe in 2022 further solidified the brand’s modern identity.

Now, the launch of Horseshoe Online Casino ensures the brand’s legacy continues to thrive in the digital era, offering players an immersive and rewarding online casino experience.

Source:

”Horseshoe Online Casino adds New Jersey as its fifth North American market”, cdcgaming.com, November 20, 2024.