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iGaming Market In Sweden Reveals Highest Turnover Yet of €313.8 Million for 2019 Q1
April 27, 2019 Aleksandra Zolotic
If we were to name a market that undergoes numerous alterations, then Sweden undoubtedly ranks number one. Ever since the market was reborn, there are many changes in every possible aspect, be it laws, new operators, advertising rules and all the other segments. With that being said…
… officials have introduced the first financial report for Q1 2019. As far as the numbers say, the total turnover for the period was €313.8 Million. The market’s undisputed leader was the former horse racing monopoly, ATG, with €102 Million.
Turnover Ups and Downs
Looking back at the first three months of the year making up the first quarter, January’s turnover reached €106 million. It was a slight decline compared to €104 million in February, while March was flat. The Svenska Spel Sport & Casino’s overall three-month turnover was €55 million. Month by month…
…it was €18 million in January, €18.3 million in February and repeated in March. Having in mind the newly-regulated iGaming market in introduction of new iGaming companies.
Fiercer Control of Advertising
The fact that the market itself is imposing several strict codes of conduct may seem a bit off-putting for potential operators which lack the will to adjust to their rules. What Sweden sees as one of the biggest problems is aggressive advertising. So, those who show interest in operating in that territory will have to act according to the …
…which should cover several critical points. Among those are a deceptive and encouraging ment, age restriction, social responsibility and many others. According to recent studies, two-thirds of addicts are women, and that’s another reason why regulatory bodies need to react and impose the necessary rules.
The Importance of Self-Exclusion
Another important aspect to focus on is self-exclusion. To help people who experienced or fear experiencing gambling-related harms, Sweden has established Spelpaus.se. This database is valid and effective across all venues, be they web or land-based. The most positive side or this registry is that players don’t have the permission to…
…cut the period whenever they want to, but are obliged to wait until it expires. To show that the organization is really serious about protecting players’ interests, they already issued fines on behalf of breaching self-exclusion rules. Therefore, all the suppliers that want to set foot in Sweden will have to act responsibly and precisely according to the law.
Source:
“Swedish iGaming Market Posts a Turnover of €313.8 Million in Q1”, Niji Narayan, europeangaming.eu, April 24, 2019.
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There’s absolutely no doubt that this market is developing at the speed of light. I particularly like the fact that they pay special attention to protecting players by establishing strict rules on advertising.