IGT Extends Cooperation with SAZKA Thanks to Another Long-Term Agreement

International Game Technology PLC made the announcement regarding the strategic agreement between IGT Global Services Limited and SAZKA, the market-leading operator of lottery and betting games in the Czech Republic to enhance the local player experience.

As per the deal, the operator will provide technology products and services through multiple channels. Those include an upgraded lottery central system, next-gen lottery terminals, a new digital lottery platform, and associated content and services.

Commenting on the partnership, Declan Harkin, IGT Senior Vice President, and COO, International said:

“We’re excited to begin this new era in our successful long-term relationship with SAZKA. Our Aurora™ platform’s exceptional performance and reliability will ensure long-term innovation and growth for the Lottery and drive player engagement, increasing revenues to good causes and ultimately benefiting the people of the Czech Republic.”

More than 3 Decades of Cooperation

As a small reminder, SAZKA has been an IGT client since 1993. Besides its central system, terminals, technical services, and digital lottery technology, IGT provides the operator with its instant ticket management and validation system and printing services.

Robert Chvátal, SAZKA Group CEO commented:

“SAZKA has been working with IGT in the Czech Republic for the past 27 years, and building on this relationship is a positive reflection of SAZKA Group’s partnership with IGT in multiple European markets. We’re looking forward to leveraging these new solutions for enhanced growth, ensuring that we continue to generate funds for youth sport in the Czech Republic.”

Multitude of Powerful Boosts

As part of the agreement, IGT will convert SAZKA’s current IGT lottery central system to its new high-performance, high-reliability, and open Aurora lottery solution.

Designed to meet all of the Lottery’s needs today…

… the newest solution will also enable them to respond rapidly to changing market conditions. The upgrade includes a duet of powerful solutions that will enhance the quality of business and improve overall performance.

One of them is BizApps, which offers enhanced business intelligence and analytics tools aimed at maximizing sales growth. Then other is Order Wizard, a proactive, predictive ordering tool that ensures best-selling scratch cards are sufficiently stocked at the retailer, increasing sales while minimizing returns.

Among the planned changes…

…IGT will also replace SAZKA’s 8,000 lottery terminals with its newest stations, including IGT’s industry-leading, most-deployed, and retailer-friendly draw-based lottery terminal, the Retailer Pro.

What Else Does the Newest Contract Bring?

Besides the above-mentioned, the contract will also open the opportunity to leverage the IGT PlayDigital™ PlayCommand platform. This solution will help the Lottery oversee all areas of engagement, anticipate new customer and technological trends.

It will also enable the company…

…to strategically adapt the operation to new opportunities and provide advanced and flexible responsible gaming features.

Moreover, IGT will supply a range of technical services. This encomes not only central lottery system operation, depot service, and software and telecommunications maintenance services, but also game content and a suite of game design and marketing consulting services.

Source:

“IGT Signs Long-Term Facilities Management and Licensing Contract with SAZKA in Czech Republic”, igt.com, May 5, 2020.