IMG Arena Signs a Multi-sport Deal with Scientific Games’ Division SG Digital

Content hub and a leading sports betting service, IMG Arena, has signed a multi-sport, portfolio-spanning partnership with SG Digital, a division of Scientific Games.

As the deal states, golf will be the first area of focus for the partnership. Through OpenSports™, SG will become the first platform partner of IMG Arena’s state-of-the-art Golf Event Centre from January 2020. The IMG Arena events center has the goal to change how fans interact with the sport from both a viewing and betting perspective.

What’s Included

The Golf Event Centre will be able to deliver fast and comprehensive shot-by-shot data, live streaming and interactive course visualizations from both the PGA Tour and European Tour, to fans and sports betting operators. The Centre is designed to revolutionize betting on the sport by opening more markets and truly enabling in-play betting.

IMG’s golf trading feed will be included as part of a wide-ranging deal that includes its main hub’s virtual sports portfolio and best-in-class tennis and bton data services. This deal will enrich the capabilities of OpenSports™ platform which gives sportsbook operators a streamlined, modular solution for running regulated sports betting.

A Word from the Brands

Representatives from SG Digital say that IMG’s solutions bring a new level of immersion and engagement that will positively shake up the live betting experience and the industry as a whole. They are excited to be adding IMG Arena’s solutions to OpenSports™ and to continue to build their sports betting technology.

Keith O’Loughlin, SVP Sportsbook for SG, said: “IMG ARENA has created a betting proposition for golf that befits its position as one of the world’s most popular global sports. The Golf Event Centre brings a new level of immersion and engagement that will positively shake up the live betting experience and the industry as a whole. We are excited to add it to OpenSports™ and continue building on our sports betting technology to bring bettors a well-rounded and content-packed experience. We’re also thrilled to enable all our customers to be early adopters of this game-changing betting solution and look forward to further collaboration with the IMG ARENA team.”

Management of IMG Arena say that SG has a reputation for innovation and they are delighted to be working with them on delivering their shared goal of evolving how fans engage in sports.

Freddie Longe, SVP of IMG, said: “SG Digital has a reputation for innovation, and we are delighted to be working with them to deliver our shared goal of evolving how fans engage with sport. Incorporating our official content within the OpenSports™ ecosystem will provide many of our major UK, European and US sportsbook customers with seamless access to our full suite of products, including the Golf Event Centre. With its unique set of interactive features, we believe it will quickly become an indispensable part of the global sports betting ecosystem.”

Source:

“Scientific Games Becomes First Platform to Feature IMG ARENA’S Ground-Breaking Golf Content and Betting Product”, imgarena.com, September 16, 2019.