Apr12
Italy's Online Sports Betting Revenue Increases in November
December 13, 2018 Jim Murphy
Italy’s AAMS gambling regulator has released monthly reports for November. The country’s online casinos and their land-based counterparts managed to gain revenue of…
…€148.5 million, which is a slight improvement compared to the same part of the previous year.
However, should we compare the numbers with the previous month, we see a significant jump. Namely, in October 2018, Italian licensees earned €133.7 million.
Where do the gains come from?
The revenue increase in Italy come as a courtesy of the online sportsbook. According to the report, their revenue went up by 5 percent year-on-year to reach the total of €65.1 million. On the other side, the retail revenue declined by almost 2 percent reaching €83.4 million.
From the beginning of the calendar year, the overall betting market in Italy has sky-rocketed…
…by 23.8 percent hitting the value of €1.39 billion.
The online market recorded a more significant rise than the retail! The former is up by 25.5% to €593.7 million whereas the latter grew by 22% to €791.4 million.
Surprising Rankings
Who was the top performer when it comes to the online betting in Italy in November? The first place belonged to SKS365’s PlanetWin365 that ed for 14.95% of total online revenue.
Meanwhile, the second spot belongs to Bet365…
…that could have ended up as a winner with 14.66% share.
The two leaders are followed by Snaitech (11.3%), Eurobet (9.9%) and Sisal (7.3%).
In the meantime, the online casino revenue in Italy improved almost 14% to €57.2 million with PokerStars paving the road, ing for 10.6% share. The popular brand was trailed by Lottomatica and Sisal with 9.2% and 8.3% respectively.
More Interesting Numbers
Online poker continues to disappoint and people have started losing interest in this game. The tournament revenue in November went down 2.9 percent to only €6.9 million whereas the cash game revenue plummeted by 10.2 percent to €5.2 million.
As expected, PokerStars was leading the way, collecting most of the money.
Pay Attention
When it comes to the government’s tax take from gambling operations collected both directly and indirectly in the year through October, the number went over €12 billion…
…which is approximately a 4.6 percent boost in comparison with the same period last year.
Almost all of it comes from the direct taxes (€11.64 billion) but we must mention the lottery proceeds which reached €6.2 billion!
Even though the government’s tax take is high at the moment, it is expected to plunge once the next year starts. The reason for the expected decline is a 35% reduction in video lottery terminals and amusement with prizes (AWP) machines.
While the government is ready to take the hit, they hope to balance it out through hikes in gaming machine tax rates.
Taking A Blow
The entire gaming industry is expected to take a major blow in 2019. Namely, the UK is not the only market in which gambling ads will be strictly regulated…
…Italy will also succumb to changes.
Source:
“Italy’s online sports betting shores up weak retail in November”, Steven Stradbrooke, calvinayre.com, December 10, 2018.
Leave a Reply
Related News
One comment on this page:
Latest Casino News
Related News
I am surprised to see the downward trend in poker tournaments. Personally I love playing online poker. Anyway, things are definitely moving online and the online gambling market will become bigger each year.