IWG Supplies Gaming Content to MRG

HTML5 supplier headquartered in London, InstantWinGaming (IWG), has reached a successful conclusion of talks with MRG regarding the formation of a content partnership.

Under the deal’s , the award-winning developer’s entire suite of games (of online and instant win breed) is to be rolled out across the Swedish operator’s array of sites, including online flagship portal, Mr Green.

Included in the portfolio are all the games from the Cash Buster series as well as a range of other popular titles. This means that, for the first time ever, the Malta-based operator’s players will get to enjoy the online gaming brand’s content.

Imprinting the Footmark

IWG already has similar deals at work with some of the world’s most esteemed operators…

…such as William Hill, 888. MRG Ltd’s access to their portfolio was made possible by way of the Open gaming System (OGS) content aggregation platform, belonging to SG Digital – Scientific Games Corporation’s digital arm.

Leon Thomas, IWG’s Chief Commercial Officer, comments:

“Partnering with Mr Green is an important move for us, as it will allow us to further expand the reach of our games across the markets the operator group operates in.”

He added: “This latest agreement shows the demand for instant win games continues to grow across multiple jurisdictions. We’re thrilled that our games will now be available to Mr Green’s players and look forward to providing them with more of our content for the foreseeable future. ”

A Reputation For High Engagement

MRG’s Head of Gaming, Jacqui Gatt, was also pleased with the conclusion of this deal. He commended IWG’s award-winning content…

…and furthermore remarked:

“They have built a reputation for delivering highly engaging games and with the popularity of the instant win vertical growing exponentially, we’re very confident our players will enjoy what IWG has to offer.”

Looming Changes

MRG was acquired by William Hill in early February, after several months of discussions.

The company offers online casino, bingo and sportsbook solutions to a multitude of internationally-licensed operators. Over the years, they’ve expanded operations in the UK, Sweden, Denmark, Italy, Ireland (sportsbook only) and Malta and are currently Sweden’s fifth most popular brand!

IWG, on the other hand, has struck a deal with another iGaming behemoth – Microgaming! According to their deal signed in early February, the supplier will “transform some of their most lucrative games into instant win games.”

Says Microgaming’s Director of Content Strategy, John Quinn:

“IWG has a strong reputation for delivering instant win slot games that keep the key characteristics of a popular title while adding a new dimension to the gameplay, which captures the attention of players around the world.”

Source:

“Mr Green goes live with IWG’s games portfolio”, George Miller, europeangaming.eu, February 28, 2019.