Kambi Group Signs a Multi-channel Sportsbook Partnership with Gaming Company JACK Entertainment

The leading global sports betting supplier has signed an exclusive, multi-channel sportsbook deal agreement with JACK Entertainment, a gaming company which holds ownerships over and operates casino gaming and racing facilities in Ohio.

This newly signed agreement is long-term in nature and will see JACK implement Kambi’s high-quality on-property sportsbook at its Cleveland venue, a full-service casino in the city’s downtown area, as well as Thistledown Racino, a thoroughbred racing and gaming facility in North Randell, Ohio. In the event that this legislation and all necessary regulations are approved, the online launch will follow.

Ohio, the seventh most populous state in the U.S., is home to NFL’s Cleveland Browns and NBA’s Cavaliers. JACK Entertainment is one of the state’s most recognizable gaming entertainment brands and will leverage the Kambi sportsbook to cement its local leadership position.

The Right Fit

Management from Kambi find JACK to be a major player in the Ohio market and feel it is a perfect partner for them in building their strategy to create unique and engaging sports betting experiences.

Kristian Nylén, Kambi’s Chief Executive Officer, said: “JACK Entertainment is clearly a major player in the Ohio market, and has been a primary target for us in the US as we build on our strategy to create unique and engaging sports betting experiences with visionary operators. The management team at JACK Entertainment were quick to recognize the comprehensive omni-channel excellence offered by the Kambi sportsbook, and how effectively this will complement their ongoing delivery of top-quality gaming and entertainment.”

The deal states that JACK will gain access to Kambi’s scalable technology and will be allowed to utilize Kambi open APIs to build unique front-end propositions.

Representatives from the gaming company say that they are thrilled to announce a long term strategic partnership with Kambi that will sports wagering in Ohio in case legislation yields positive results.

Adam Suliman, Vice President of Sports and Digital Gaming at JACK, said: “JACK Entertainment is thrilled to announce a long term strategic partnership with Kambi to sports wagering in Ohio, should enabling legislation come to fruition. We feel strongly that Kambi’s best in class platform, combined with JACK Entertainment’s properties and brand, will allow us to deliver the very best sports betting products and experiences to our patrons in Ohio.”

Source:

“Kambi Group plc agrees multi-channel Sportsbook Partnership with JACK Entertainment”, George Miller, europeangaming.eu, September 19, 2019.