Kambi Partners with Hard Rock Digital to Introduce Odds Feed+ Across the US

Tennessee, and Virginia. The launch of this new technology is scheduled for Q4 2024, marking a major milestone in both companies’ operations.

Kambi’s Advanced Sports Betting Technology

The collaboration centers around Kambi’s Odds Feed+, an innovative system that provides a comprehensive array of pre-match and live betting odds. The feed is powered by Kambi’s established sportsbook platform and Tzeract, its advanced AI-driven trading division. By integrating this solution, Hard Rock Bet will be able to offer its s a vast selection of sports betting options, with potential for future expansion.

The Odds Feed+ is delivered via a single API integration, allowing Hard Rock Bet to customize the betting experience to suit its base. Initially, the platform will offer odds for a variety of global sports, but with the flexibility provided by the Odds Feed+ solution, Hard Rock will have the freedom to introduce more sports and betting markets as needed.

This partnership is the first major deployment of Kambi’s Odds Feed+ and aligns with Kambi’s broader strategic goals. Kambi aims to establish a dominant presence in the highly competitive US market, which has seen rapid expansion in the sports betting sector. The deal is also expected to create significant revenue opportunities for Kambi, especially if Hard Rock Digital expands its use of Kambi’s services over time.

Werner Becher, CEO of Kambi, expressed the significance of this agreement, stating,“This Odds Feed+ partnership with Hard Rock Digital represents another important step forward for Kambi. The deal builds on the strategy Kambi set out 18 months ago to leverage our position as the world’s leading sportsbook provider with the offer of standalone products that uniquely benefit from our turnkey sportsbook. Hard Rock is one of the leading sportsbook operators in the US and precisely the kind of prestigious partner we were targeting as part of this modularisation approach.”

Hard Rock Digital’s Perspective

From Hard Rock Digital’s side, this collaboration offers increased flexibility and control over their betting operations. Matt Primeaux, Executive Managing Director & President of Hard Rock Digital, remarked on the benefits of Kambi’s solution: “The addition of Kambi’s odds feed will provide us with a greater range of betting options and more flexibility, while still allowing our team to maintain control of our core product. We’re excited to partner with Kambi and create more unique experiences for players on our top-rated platform.”

This partnership will enable Hard Rock Digital to further diversify its offerings, providing a wider range of betting options that will enhance the experience. Hard Rock has already established itself as a key player in the US sports betting landscape, and this collaboration with Kambi will allow them to offer a cutting-edge experience that keeps up with the evolving market.

The flexibility of Kambi’s Odds Feed+ also positions Hard Rock Bet for future growth, both within the US and internationally. While the initial launch will cover only the eight US states where Hard Rock Bet currently operates, the potential to add new markets and additional betting options could fuel future expansion. The partnership is a critical component of Kambi’s strategy, not only for increasing revenue but also for strengthening its foothold in the US and beyond.

In recent months, Kambi has been actively pursuing new opportunities, including extending its collaboration with Rush Street Interactive in the US and exploring possibilities in Latin America through a partnership with KTO Group in Brazil. These moves highlight Kambi’s broader ambition to grow its presence across key global markets.

The partnership between Kambi Group and Hard Rock Digital marks a significant step forward for both companies. With the launch of Kambi’s Odds Feed+ in Q4 2024, Hard Rock Bet is set to deliver an enhanced sports betting experience across eight US states. As both companies look towards future growth, this collaboration could prove to be a vital source of revenue and innovation, particularly as the US sports betting market continues to expand.

Source:

”Operator’s Hard Rock Bet brand to leverage Kambi’s new Odds Feed+ product, marking a significant milestone in Kambi’s modularisation strategy”, kambi.com, October 14, 2024.