Kero Sports Collaborates with Caesars to Revolutionize Live Betting

Kero Sports has announced a significant partnership with Caesars Entertainment to enhance live betting markets on the Caesars Sportsbook app. This collaboration is set to provide s with cutting-edge contextual betting opportunities across major sports, including football, basketball, baseball, and soccer, both domestically and internationally.

The partnership is particularly noteworthy as Caesars seeks to fill the gap left by its previous collaboration with Simplebet. Caesars had initially partnered with Simplebet in December 2022 to integrate live betting features into its platform. However, following Simplebet’s acquisition by DraftKings in 2023, Caesars turned to Kero Sports to take its live betting capabilities to the next level.

Kero’s technology will bring a suite of innovative features to Caesars’ offerings, including micro-betting, a niche market that has grown rapidly in popularity. Micro-betting allows players to wager on moment-by-moment gameplay actions, such as the next pitch in a baseball game or the outcome of a basketball possession. These features are powered by Kero’s proprietary algorithms, which provide real-time curated market feeds designed to maximize engagement and retention.

FireBets to Receive an Upgrade

A highlight of this collaboration is the enhancement of Caesars’ FireBets, a micro-betting product first launched in late 2023. FireBets has been a one-stop shop for live wagers, enabling players to bet on critical gameplay moments as they occur. With Kero’s expertise, FireBets will now include more personalized and contextually relevant betting markets. These upgrades aim to create a seamless experience that keeps players engaged with every twist and turn of the game.

Kero’s CEO, Tomash Devenishek, expressed enthusiasm for the partnership, stating, “We are extremely proud to partner with an iconic brand like Caesars. Our team has worked relentlessly to incorporate the learnings of the last few years in the international arena not simply to ensure that we have the content our partners desire but to ensure that this content delivers across the metrics of profitability, engagement, and retention.”

Kero Sports’ Expanding Footprint

The deal with Caesars follows Kero’s 2024 partnership with Pariplay, a NeoGames subsidiary. This agreement allowed Kero to integrate its micro-betting solutions into Pariplay’s Fusion aggregator platform, which offers operators a range of tools for conversion, retention, and bonus mechanics. These partnerships underscore Kero’s growing influence in the sports betting industry, where it now powers over 180 gambling brands worldwide.

Kero has distinguished itself with its focus on real-time merchandising of micro-markets. By leveraging advanced algorithms, Kero can generate unique and highly contextualized betting recommendations every 15 seconds. This capability ensures that players have access to an unparalleled in-game betting experience tailored to the ebb and flow of live sports events.

As Caesars continues to expand its live betting portfolio, the collaboration with Kero Sports is expected to set a new standard in micro-betting innovation. By combining Caesars’ established brand with Kero’s advanced technology, the partnership aims to deliver an engaging and profitable experience for players and operators alike.

Source:

Kero Sports LinkedIn Post, lrealmoneyaction.casinowinning.net, January 27, 2025