Kindred and Caesars Entertainment Enter Multi-State agreement

Kindred Group has signed an agreement with Caesars Entertainment that will provide the former with access to markets in Iowa and Indiana, and potentially other states.

Kindred will gain access to the markets, allowing it to operate both online sports betting and online gaming pending age of applicable laws and the parties obtaining all necessary regulatory gaming licenses.

Under the Unibet brand, the agreement will provide Kindred immediate access to pursue licensing in Indiana and Iowa over a ten-year period, which will make Kindred’s third and fourth states in the United States after being regulated in New Jersey and Pennsylvania.

Midwest Plans

As far as Indiana goes, Kindred will work with Caesars’ Horseshoe Hammond Property and with Harrah’s Council Bluffs in Iowa.

Representatives from Kindred say that they are thrilled about expanding their operations in the US with one of the world’s most renowned casino-entertainment providers.

“We are thrilled to further extend our presence in the US together with one of the world’s most renowned and diversified casino-entertainment providers. Caesars’ geographical spread in the US gives us a unique opportunity to build our footprint, with Indiana /us-casinos/indiana/ and Iowa next in line and potential other states lined up. We also share Caesars’ vision to offer customers an unforgettable experience where every guest is treated like a Caesar,” said Manuel Stan, SVP US.

Thanks to the company’s world-leading experience in digital customer expertise and data analytics capacity, players will be able to access a safe and unique sports betting and gaming offering.

Officials from Caesars Entertainment say that they are looking forward to adding Kindred to their list of sports betting partners in certain states.

“As Caesars Entertainment continues to gain state approval for legalised sports betting in the US, we look forward to adding Kindred to our list of sports betting partners in certain states. Caesars can continue to operate its own sports betting offering under the Caesars Sports brand in these states,” said Christian Stuart, Executive Vice President for Caesars Entertainment.

After the successful launch in Pennsylvania with Pala Interactive back in November 2019, Kindred will continue expanding and investing in the United States. Wherever market conditions a sustainable business model.

More About the Company

Over the course of 20 years, Kindred has brought together 11 of Europe’s most successful online gambling brands to form one of the largest online gambling companies in the world. It offers 25 million customers a great form of digital entertainment and operates a multi-brand business where they engage with customers through a portfolio of global brands.

Source:

“Kindred and Caesars Entertainment sign multi-state agreements for market access”, Miller, George, European Gaming, February 13, 2020.