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Kindred Continues US Expansion with Penn National Gaming
September 10, 2020 Alex Hoffmann
As the month of September continues, Kindred Group announces new investment opportunities across the United States, where its operations expanded to Indiana back in July. According to the online gambling operator, the market conditions in the country are perfect for enhancing its sustainable business model, marking a new era of partnerships with Penn National Gaming.
This historic agreement will allow the group to access the jurisdiction of Illinois and Ohio in both online sports betting and gaming sectors, after the pending period for gaming licensing is complete.
In the months, Kindred has also confirmed a deal with Pala Interactive’s Online Gaming Platform and a full-scale integration with sports betting provider Kambi.
Establishing Presence in Key States
After an enormous success and entry into Pennsylvania, New Jersey and Indiana, Kindred has secured further market access by launching with Penn National Gaming in the Buckeye State and Land of Lincoln – Ohio and Illinois.
As a result of the agreement, Kindred is allowed to pursue licensing for its top iGaming brand Unibet, while Argosy Casino Alton and Hollywood Casino should provide a 10-year contract for content distribution.
Manuel Stan, senior vice president at the company in the US, has shared his opinion about the recent arrangement with Penn National Gaming and said:
“Extending our footprint in the US by establishing our brand in two key states like Illinois and Ohio is very exciting for us. We continue our journey in what we believe will become the largest gambling market in the world. Putting Illinois and Ohio on the list together with New Jersey, Pennsylvania, Iowa and Indiana, shows our commitment to establishing Unibet in the US. Illinois is one of the largest US states and it will be the next State that we are targeting to launch.”
As a reminder, the multi-million dollar company from Valetta, Malta has launched in New Jersey at the end of July, marking an entrance into the third state across the United States of America.
Earlier in March, Kindred received a sanction fee of SEK 100 million or $9,686,457 from the Swedish regulator for breaching the bonus regulations within the jurisdiction of Sweden.
Barstool Sportsbook App Live in Pennsylvania
On a side note, the famous American operator of casinos and racetracks from Wyomissing, Pennsylvania with 43 facilities in the US and Canada, Penn National Gaming, has announced that PGCB approved a live test period of Barstool Sportsbook mobile app.
Jay Snowden, president and CEO at the company said:
“The Barstool Sportsbook app is the centerpiece of our Company’s omni-channel strategy. Since forming our exclusive sports betting and iGaming partnership with Barstool Sports in January, our product, marketing and operations teams have worked hand-in-hand with Barstool’s top talent, including Dave Portnoy and Dan ‘Big Cat’ Katz, to create a sports betting experience that we’re confident will appeal to Barstool’s army of loyal followers, as well as our extensive database of existing casino customers and sports betting fans at large.”
Snowden concluded that the launch represents an important milestone and a continued evolution of the company’s retail and online gaming business model.
Source:
“Kindred expands US footprint with deals in Ohio and Illinois”, kindredgroup.com, September 8th, 2020.
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Since the overturn of Paspa, these guys have really oriented towards the US market and as the states ease their regulations it is obvious that Kindred will position itself among top 5 operators for online and sports betting.