Light & Wonder and PENN Entertainment Unveil Branded Live Dealer Tables in Michigan

Michigan. This marks a significant milestone as it is the first time that Light & Wonder Live has crafted bespoke live dealer tables featuring an operator’s brand in Michigan. Moreover, this collaboration represents PENN’s inaugural effort to introduce online casino games with local property branding.

Introduction of New Branded Gaming Titles

The launch includes a selection of new titles, headlined by blackjack tables. These tables are now available to Michigan players, offering a unique gaming experience tied directly to the Greektown property. In addition, players can now access a live-dealer version of LUCKY CAT BACCARAT, a popular title originally developed by Penn Game Studios (PGS), PENN’s in-house game development team.

This partnership also brings Light & Wonder’s well-known casino titles to Hollywood Casino in Michigan and extends the offering to theScore Bet Sportsbook & Casino in Ontario, Canada. These additions significantly enrich the gaming options available to PENN’s customers, with an emphasis on localized content that resonates with the regional audience.

Light & Wonder Live games are known for being ultra-localized and highly customizable, offering a gaming experience tailored to specific markets. The company has incorporated a range of exclusive features into these games, including SHUFFLE MASTER™ Side Bets, the SHUFFLESTARTM Continuous Shuffler, and PayMeNow, all designed to enhance the gameplay experience.

These features are expected to appeal greatly to players looking for a more engaging and personalized gaming experience.

Dana Jackel, VP Commercial & Managing Director, U.S. iGaming at Light & Wonder, expressed her excitement about the launch. “This is a very exciting launch for us. We expect that the combination of the Hollywood Casino brand and our features will make for a highly relevant and extraordinarily fun gaming experience in North America. We believe PENN Entertainment’s players will love our feature-packed live dealer casino portfolio, and we look forward to enjoying mutual success in Michigan and beyond.”

Enhancing the Online Casino Experience

PENN Entertainment, a leader in the gaming and entertainment industry, views this partnership as a strategic move to enhance its online casino offerings in Michigan. By incorporating Light & Wonder’s branded live dealer tables and exclusive gaming features, PENN aims to create an immersive and enjoyable gaming environment for its customers.

Jason Birney, Vice President of Operations at PENN Interactive, shared his enthusiasm for the collaboration.“We are pleased to partner with Light & Wonder to launch these bespoke gaming options for our customers in Michigan. The addition of these games enhances our overall online casino offering in the state and creates important omnichannel touchpoints between our Greektown property and our Hollywood Casino product.”

This launch also highlights the growing trend of integrating online and offline gaming experiences. By branding the live dealer tables with the Hollywood Casino at Greektown name, PENN is creating a seamless connection between its physical and digital offerings, allowing players to enjoy a cohesive gaming experience regardless of the platform they choose.

Source:

”PENN Entertainment Teams Up with Light & Wonder to Launch Branded Live Dealer Studio Games in Michigan”, explore.lnw.com, August 27, 2024.