Light & Wonder Brings 1X2 Network’s Innovative Content to U.S. Players

Light & Wonder, a globally renowned provider of brick-and-mortar and online casino products and services from Las Vegas, has announced the launch of 1X2 Network’s top-notch content in the United States.

According to the latest aggregation deal, games from the famous UK software developer will first go live on L&W’s industry-leading platform in Michigan, with other states to follow in the coming months. The exclusive agreement is of utmost importance for 1X2 Network as it marks the company’s debut in the thriving U.S. market.

Popular Online Casino Games

For Light & Wonder, an iGaming powerhouse previously known as Scientific Games, the exclusive deal with 1X2 Network is the most recent in an impressive line-up of content partnerships, including the addition of Atlantic Digital last year.

The company boasts a robust aggregation platform and large distribution network across the U.S., which makes it one of the leaders in providing world-class online casino entertainment in the region.

Speaking of the latest agreement with the UK supplier, Steve Mayes, Digital Partnerships Director at Light & Wonder, said:

“1X2 Network has a history spanning 20 years of producing slick, innovative content that is very popular with players. It’s great to now be in a position to start putting its games in front of players in the U.S., who I am sure will be every bit as receptive as players have been in the European markets.”

Excited to Have L&W as a Partner

1X2 Network, an award-winning provider of immersive online casino content and software solutions, is constantly looking for new opportunities to expand its global reach and bring its games to as wide an audience of players as possible. Not so long ago the company launched its portfolio with Skywind Group in Romania and entered a milestone partnership with Loto-Quebec.

The company offers a comprehensive gaming portfolio that includes slots, RNG roulette and card games, as well as virtual sports and crash titles. 1X2 Network has four in-house studios: 1X2gaming, Iron Dog Studio, Prospect Gaming, and Ad Lunam, that are in charge of creating truly diverse and engaging games able to attract players of all styles and preferences.

Commenting on the company’s U.S. debut, Kevin Reid, CEO at 1X2 Network, said:

“As we launch our games in the U.S., we’re excited to have Light & Wonder as our exclusive aggregation partner, extending our fruitful relationship and leveraging their powerful platform for widespread distribution. We are starting in Michigan, but work is already well underway in other states.”

Source:

“Light & Wonder to Premiere 1X2 Network Content in U.S. Through Exclusive Aggregation Deal”, explore.lnw.com, February 2, 2024.