MGM Resorts and Roar Digital Announce Historic Alignment with Yahoo Sports

The t venture between global gaming industry leaders MGM Resorts and GVC Holdings, Roar Digital and MGM Resorts inked a landmark deal with Yahoo Sports to power its sports betting platform. As part of this agreement, MGM and Yahoo will cooperate on a wide range of content experiences, exclusive live events, and a huge number of high-profile major sporting and promotional marketing efforts.

In addition to this, MGM will also distribute Yahoo Sports content across the extensive network of its properties and platforms. Yahoo will also be hosting versatile player events at the company’s properties.

With more than 68 percent increase in U.S. Mobile App visitors year-over-year, it is shaping the future of sports for fans.

Driving the Deepest Value

The coalition builds upon Verizon Media’s core strategy to connect content and discovery to transactions and represents a logical extension of Yahoo Sports’ mission to reinvent sports and enhance the experience for fans.

Guru Gowrappan, CEO of Verizon Media commented on the collaboration as follows:

“The historic partnership with Yahoo Sports and BetMGM will change the future of fandom, providing new ways for sports fans to go beyond engaging with content and interact through commerce. At Verizon Media, we believe in building products that connect consumers to their ions and drive the deepest end-to-end value possible.”

Establishing Unique Position

As part of the multi-year collaboration…

… the Yahoo Sports app will be rolled out in November in the U.S., with transactions to take place on the BetMGM platform. It will become an official Digital Media Sports Partner of MGM Resorts.

Jim Murren, Chairman, and CEO of MGM Resorts International declared as follows:

“This partnership marks an important moment for BetMGM in the growing U.S. sports betting sector. Integrating Yahoo’s leading fantasy sports operations and content with BetMGM’s world-class sports betting and interactive platform uniquely positions us to drive market share and large-scale adoption among sports fans.”

Positive that the alignment will result in an enlarged base of clients, Roar Digital CEO, Adam Greenblatt pointed out:

“The Yahoo Sports app and digital sports content is enjoyed by 60 million U.S. s every month, while Yahoo Fantasy Football clocks 9 billion minutes of time every year. Together we offer fans a winning combination.”

Growing Sports Betting Sector

The experience will encom a vast selection of global sports, including the NBA, NHL, football, college sports, baseball, soccer, golf, and tennis.

NBA Commissioner, Adam Silver, announced as follows:

“As sports betting continues to transform the industry, this partnership brings together the power of two trusted partners of the NBA. By working together, MGM Resorts and Yahoo Sports will offer fans unprecedented ways to engage with our games.”

NHL Commissioner, Gary Bettman, added:

“The expanding sports betting landscape presents exciting opportunities to increase fan engagement and leverage emerging technologies. MGM Resorts, a valued partner of the NHL, along with Yahoo, a leading media brand, will connect fans to the action on the ice in new and innovative ways.”

Source:

“BetMGM & Yahoo Sports announce exclusive partnership offering fans unprecedented experiences”, mgmresorts.com, October 29, 2019.