Michigan's Gun Lake Casino to Launch Rush Street's Social Platform: Casino4Fun

Gun Lake Casino in Michigan has obtained a new business partner in Rush Street Interactive, with whom they’ve signed an exclusive deal regarding the implementation of a sportsbook platform and a social casino platform.

The gaming platform, named Casino4Fun, is RSI developed and designed to “significantly heighten acquisition and engagement” and will be branded by Gun Lake in order to let visitors have access to an array of online slots, table games, live dealer games and a sportsbook.

The First Tribal Casino With This Platform

RSI’s technology powers Casino4Fun which is…

…built specifically for US land-based operators. It also s real money gaming sites and retail sportsbook solutions across all channels.

Sal Semola, Gun Lake Casino’s president and COO, said: “We are excited to offer our casino guests, and all Michigan residents who want to enjoy the online fun, an exciting experience away from our brick-and-mortar casino floor

“We are pleased to partner with Rush Street Interactive to be the first Tribal casino partner to deploy the proven Casino4Fun platform, and begin taking advantage of this dynamic marketing tool to expand the reach of the Gun Lake Casino brand in the digital world.”

A Vote of Confidence

Rush Street Interactive’s president, Richard Schwartz, added:

“We are humbled to have the Match-E-Be-Nash-She-Wish Band of Pottawatomi Indians as our first partner in Indian Country.

As states move forward in legalising sports betting and online gaming, our Casino4Fun product provides our brick-and-mortar casino partners with the marketing opportunity to both increase the engagement levels of current casino customers, and convert the play-for-fun social players into play-for-real money patrons should online gaming become legalised in their state.

We thank the Gun Lake Tribe for their vote of confidence in authorising Rush Street Interactive to bring our online social sportsbook and casino to gaming enthusiasts in the state of Michigan.

We look forward to working together to build Gun Lake Casino’s online database through dynamic marketing and promotions, which will increase visitation to its property while generating incremental revenues.”

Source:

“Gun Lake Casino to launch Rush Street social platform”, casinobeats.com, July 25, 2019.