Microgaming Expands in Italy With BLOX

Microgaming, one of the leading companies in the igaming industry, has signed a partnership agreement with BLOX, the renowned Italian platform and content provider.

The partnership sees Microgaming providing its top-performing online slot and casino games to the Italian operator.

The partnership was signed through Prima Network Limited and it sees more than 50 Microgaming titles added to the BLOX game aggregator. BLOX already has an impressive line-up of titles from some of the best developers in the industry such as Pragmatic Play, Yggdrasil Gaming, and Evolution Gaming.

Operators powered by the BLOX platform will be able to offer Microgaming’s award-winning titles such as Immortal Romance, 9 Masks of Fire, and Lara Croft Temples and Tombs.

A Fast-Growing Market

Representatives from Prima Network Limited say that Italy is one of the fastest-growing markets and that they are thrilled about offering Microgaming titles to their operator partners. They also say that more titles will be added in the coming months.

“Italy has a thriving online casino market and we are thrilled to be able to offer our games to more operators and players via this great partnership with BLOX. The deal is initially for 50 games, including some of our most popular slots, but the plan is to integrate more titles over the coming months so that operators powered by BLOX can offer their players even more quality content from Microgaming and our partner studios,” said Rupert Dix, Managing Director at PNL.

Officials from BLOX say that adding Microgaming’s content will set them apart from their rivals and that they are looking forward to working with the renowned content supplier.

“We have built an incredible portfolio of games from some of the biggest providers in the market and the addition of Microgaming further sets us apart from our rival platform providers and aggregators. Microgaming is undoubtedly one of the industry’s leading content providers and no online casino game lobby is complete without titles such as Immortal Romance and Thunderstruck II – we are thrilled to be able to offer these and more to our partners and their players,” said Karl Grech Chief Commercial Officer at BLOX.

First Online Casino Developer

Microgaming is one of the pioneers in the iGaming industry. The company developed the world’s first online casino back in 1994 and the first mobile casino software in 2004. It has headquarters on the Isle of Man, which opened in 2017. The company is a proud owner of the largest jackpot network in the world. Their jackpot network paid out more than $1 billion in jackpots to date. Microgaming holds the GUINNESS WORLD RECORD title for the “Largest jackpot payout in an online slot machine game.”

Source:

“Ciao! Microgaming building with BLOX in Italy!”, microgaming.co.uk, May 25, 2021.