Microgaming Strikes New Deal with Rootz Platform

Leading provider of casino content for the sector, Microgaming, has struck a deal with Rootz platform to launch the content via an innovative platform, Wheelz.

The two providers entered their first agreement in 2019, shortly after the launch of the Wildz brand. The Maltese company later added another casino brand, Caxino, and became more than established in the industry.

Following the new deal, Wheelz will operate on the same technology while offering content from the Microgaming provider and its partners. Included will be titles such as Golden Stallion, Diamond King Jackpots from Northern Lights Gaming, and SpinPlay Games.

What Was Stated

Commenting on the new agreement, Microgaming Head of Partnerships, Neil Bancroft mentioned:

“We are thrilled to extend our successful partnership with Rootz, an operator which has found the formula when it comes to delivering a top-rated casino experience for its players. Its state-of-the-art technology combined with Microgaming’s vast content offering makes for a winning partnership. Wheelz has what it takes to become a firm player favourite, and with David Hasselhoff as the face of the brand, it will do so with added glitz and a little Hollywood glamour.”

Rootz Limited CEO, Lasse Rantala said:

“Microgaming has been instrumental in the success we have enjoyed with our first two online casino brands, Wildz and Caxino. Given our rapid growth, expectations are high for Wheelz, and with the of Microgaming and its market leading content, we are confident the brand will be as successful as its sister sites. I’d like to thank Microgaming for the and assistance its team has provided Rootz to date and look forward to even greater success now that Wheelz is live to players in markets around the world.”

About:

Microgaming is a renown online casino  software provider, established in 1994. Its portfolio includes unique and mobile-optimized content including bingo, poker, land-based and multiplayer games. Additionally, it offers Live Dealer, Sportsbook, Business and Quickfire solutions. Microgaming is the leader in the delivery of virtual and wearable gaming technology.

Source:

“Microgaming goes back to its Rootz”, microgaming.co.uk, February 10, 2021.