National Hockey League Names William Hill As Official Sports Betting Partner

The industry’s great names seem to be very creative in finding more and more ways to push the boundaries. All this with the idea to become even more prominent and to produce new channels of cooperation to the industry. William Hill’s US operation announced it tied the knots with the National Hockey League (NHL).

This multi-year agreement makes Hill their official sports betting partner, following on…

…the league’s landmark deal with MGM Resorts International. This strategic partnership should strengthen the bonds between gaming companies and sports entities.

Betting ON NHL Goes Up And Up

While on the subject of teaming up in order to grow, the NHL game wagering volume seems to be going up as it increased by a whopping 38% during the current season. As far as the Nielsen Sports report is considered, NHL fans are willing to place bets not only on their own sport but…

…on all major “big 4” sports leagues as well.

These early results serve as a solid foundation for forming a partnership with William Hill. As Joe Asher, Hill CEO, announced:

“Commissioner Bettman and his team at the NHL have been at the forefront of understanding the opportunities to engage fans through sports betting. Combined with our existing partnership with the Vegas Golden Knights and New Jersey Devils, we are extremely excited to continue to build our relationship with the NHL.”

League Takes Innovative Steps

As NHL Commissioner, Gary Bettman, comments, this agreement shows that League is willing to find and implement various innovations which should attract more fans. The emerging sports gaming industry dictates the trends, and industry players need to find a good way to keep up to date and remain relevant.

He announced that:

“We continue to work directly with stakeholders to cultivate relationships across the sports betting landscape. Partnering with William Hill US, a leader in both the sportsbook and mobile betting marketplace provides a tremendous opportunity to further fan engagement.”

William Hill Never Stops Surprising

As for the details of the agreement, the organization should receive promotional media in relevant NHL markets. This will make it possible for them to leverage branding opportunities based on the league’s scheduled events.

Hill seems to be really serious about suring itself as fast as possible. One of the examples is their rapid conquering of the market in Nevada, which made them officially the largest sportsbook operator in the US.

Besides the big business dreams, they openly express social responsibility regarding gambling addiction. They donated a significant amount of money to be used for an educational video. This was inspired by a personal experience of dealing with a family member who has those issues.

Source:

“NHL names William Hill official sports betting partner”, casinobeats.com, March 28, 2019.