NetEnt Sets a Deeper Footprint In New Jersey Via DraftKings Partnership

Hoping to create an even firmer position in the New Jersey market, NetEnt ed forces with online supplier, DraftKings. The landmark iGaming partnership between the leader in fantasy sports and the gigantic operator came as a logical response…

…to NetEnt receiving a license. Earlier this year, the team was granted permanent Casino Service Industry Enterprise permission from the New Jersey Division of Gaming Enforcement. The deal sees the studio’s ever-growing innovative collection distributed to DraftKings consumers in weeks to come.

Add New Dimension to the Market

As NetEnt Americas managing director, Erik Nyman, sees the partnership, it’s an important strategic move, having in mind DraftKings’ enormous base of players. He is positive that NetEnt’s award-winning portfolio will have a good reception among consumers, pointing out that:

“We are very excited to have landed a deal with DraftKings. As the world leader in fantasy sports, with a large player base, they will add a new dimension to the market, and we are confident that their players will enjoy our popular games.”

Conquering the USA Gaming Territory

Besides setting a deeper foot in New Jersey, the studio is also expanding on other territories in the US. With more and more states accepting various types of gambling as a legal activity, it’s only natural that huge operators are finding their ways to become present in new markets. With NJ being the first official license for online services…

…the studio was among the first operators to gain conditional permission to operate in Pennsylvania. This state has recently accepted web-based gaming as legal, and it will start operating on July 15th this year. This is an excellent strategic opportunity for the studio, as their noteworthy library will be available from the very first day of opening.

Ups and Downs On Other Markets:

Besides the successful deal with Sweden being the least successful territory in of revenue. As Therese Hilman, the company’s CEO says:

“The new rules have impacted our customers and players to an extent that we had not foreseen, and the combined effect of fewer players and lower average revenue per has led to a weak start on the newly regulated market. As expected, the new gaming tax lowered our revenues by about 2 percent in the period. Around 50 percent of total revenues came from locally regulated markets, and excluding Sweden, our revenues in these markets grew by about five percent in the quarter.”

Source:

“NetEnt enhances New Jersey links through Draftkings alignment”, casinobeats.com, April 25, 2019.