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NetEnt Teams up with Gordon Ramsay to Develop Hell’s Kitchen Slot
February 5, 2020 Aleksandra Zolotic
One of the most popular chefs globe wide, Gordon Ramsay, entered a strategic collaboration with leading content producer NetEnt. As a result, the Chef’s Hell’s Kitchen will serve as an inspiration for the slot game, which is to be released later in the year.
Thanks to the agreement, the studio’s section with branded products will be enhanced with a delicious cuisine-themed addition. To spice things up, the developer will also include Ramsay’s famous catchphrases into the game.
Sharing his thoughts about the cooperation with an acknowledged restaurateur, Bryan Upton, NetEnt Director of Games declared as follows:
“Gordon Ramsay is a true rock star of the restaurant world. His strong personality and use of colorful vocabulary as front-man of Hell’s Kitchen have earned him legend status as a multi-Michelin starred celebrity chef, with fans all over the world. Just as importantly, this allows us to produce a true slot with a strong narrative and a lot of adult fun! We can’t wait to see what our players think of what we have in store for them.”
Spicing up the Gambling Industry
Ramsay’s plans to enter the iGaming universe were initially announced at the beginning of 2020. As one of the portals published, the temperamental chef applied to protect the title of his hit TV show with the UK Intellectual Property Office.
Jens Drinkwater licensing manager of Global Merchandising Services declared:
“NetEnt’s commitment to entertainment has made it a clear leader in the online casino industry and we’re thrilled to the company with the addition of Gordon’s branded title.”
Ramsay has actually been part of the gambling industry for some time…
…as he runs a Hell’s Kitchen restaurant at Caesars Palace Las Vegas Hotel and Casino in the US. Acknowledged with 16 Michelin stars, his gastronomic empire spreads from the UK and to Singapore, Hong Kong, and the US.
His first TV appearance was more than 2 decades ago, in 1998, in the UK mini-series Boiling Point. His razor-sharp wit and fiery temper quickly earned him the status of celebrity Chef.
Steady Growth in All Directions
NetEnt’s growing library of branded content is filled with top-performing releases inspired by various popular TV shows and celebrities. Some of the titles from this category include Vikings, Guns N’ Roses, Jimi Hendrix, Conan, Narcos and many more.
Beside continuously enhancing the slots portfolio…
…the developer also introduced the Auto Roulette Studio in December 2019. By mixing classic casino atmosphere with innovative technologies, the team managed to develop a top-quality Live Casino stream. With a multi-lingual interface in 12 different languages, this release is suitable for a wide spectrum of international markets.
Source:
“NetEnt cooks up a storm with new Gordon Ramsay Hell’s Kitchen slot”, netent.com, February 4, 2020.
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This is great! I mean, this guy is so inspiring, it was only a matter of time when somebody will honor his work in form of slot game. Cool idea!