New Ad Campaign Launched by (AGA)

Have a Game Plan™, Bet Responsibly is the name of a new American Gaming Association (AGA) ad campaign. Its purpose is to educate consumers about responsible sports betting. The campaign is currently live in Capital One Arena in Washington, DC and T-Mobile Arena in Las Vegas, NY. There are plans to expand it to other sports betting markets as well.

Not only is AGA, which recently took preventive steps toward money laundering, focusing on responsible sports betting in key markets nationally, but they are also looking to get for responsible gaming from sports leagues and teams.

“This is a watershed moment for sports betting in the United States,” said Bill Miller, president and CEO of the AGA. “Roughly 100 million Americans will be able to legally wager on sports in their state by the end of this year. It’s more important than ever that the gaming industry, and our new partners in the sports betting ecosystem, are proactive in equipping patrons with the tools they need to engage in these offerings in a responsible manner.”

Four Principles

Have a Game Plan™, Bet Responsibly is based on four principles which allows for a more responsible sports betting experience. They are advising consumers to set a budget and not to go over it, to keep the betting social by playing with friends. They are also advising players to be informed when it comes to the games they are playing and to always play with operators who are licensed.

AGA reps are hoping that these principles will inspire consumers to be more responsible when betting on sports.

“By encouraging consumers to have a game plan when they wager, the industry is making good on its commitment to instill responsibility as a key tenant of every new legal sports betting market,” added Miller.

Monumental Sports & Entertainment representatives say that nothing can overcome responsibility when it comes to betting on sports, and that responsibility is the key in providing a smooth betting experience. He is delighted to announce that Monumental Sports will the campaign.

“When it comes to legal sports betting, nothing can be more important than responsibility,” said Jim Van Stone, president, business operations and chief commercial officer of Monumental Sports & Entertainment.

He continued, “Monumental Sports is proud to the AGA’s Have a Game Plan™ campaign in Capital One Arena and establish a high bar for responsibility, even before legal sports betting launches in Washington, DC.”

The Vegas Golden Knights president is happy to the AGA and is encouraging all consumers to install responsibility in their sports betting. He is looking forward to working with American Gaming Association and hope that their customers will take this campaign with a grain of salt and learn about responsibility in sports betting.

“The Golden Knights are pleased to work with the American Gaming Association to extend our state’s longstanding commitment to responsibility by encouraging all of our fans to Have a Game Plan™,” said Vegas Golden Knights President Kerry Bubolz. “Gaming should always be enjoyed responsibly. We look forward to working with the AGA on educating our fans and reinforcing this messaging during our home games at The Fortress.”

The campaign is happening at the same time as Problem Gambling Awareness Month, and this will be a great opportunity for American Gaming Association to provide the consumers with education when it comes to responsibility in sports betting.

Source:

“American Gaming Association Launches Responsible Sports Betting Ad Campaign”, europeangaming.eu, March 6, 2020.