New Agent Management System for the Asian Market Developed By Betinvest Offers More Transparency And Control

Betinvest is launching an Agent Management System for the market of Asia. The purpose is to empower bookmakers with the tools to easily manage and monitor the performance of its agents. This decision is a result of thorough conversations and constructive from the developer’s partners.

However…

… this system won’t only be launched on the growing Asian market, but to all other ones which are using the same operational model, providing transparency and control to bookmakers and enabling them to better manage and monitor agent performance.

What are the Improvements?

As one of the most reputable sports betting and iGaming platform solution providers, Betinvest has incorporated innovative improvements into the traditional betting agent management model after long conversations with local operators in Macau at G2E Asia.

The provider’s strong IT team will be ing and ensuring that the system remains flexible and up-to-date with clients’ needs.

Valentyn Kyrylenko, VP of the business development, explained the improvements:

“This system will bring transparency and control to bookmakers – both to those with an existing agent network and to those who are interested in running a betting business with the help of an agent scheme.

The solution will enable our clients to manage the activity of every participant at each level in the hierarchy and to monitor their performance in real time.

It offers multi-level commercial structure, profit and loss sharing algorithms, on-spot agent creation functionality and an easy to use settlement process.

Each agent has a lot of flexibility in the manner in which they can work with customers. Through consistent communication with our partners from around the world, we’ve discovered that a solution such as this is in high demand.”

The Client will be Making all Decisions

A key strength of Betinvest’s system is giving the client an opportunity to make all decisions. Meaning it will be entirely up to their client to decide who can work as an agent for their business.

Furthermore…

… the client can closely monitor every agent incorporated into the management system to ensure the entire structure is operating smoothly.

“It’s easy to incorporate new people into the Agent Management System’s hierarchy. It’s also really easy to control and manage all the people involved thanks to a set of comprehensive reports that show all the agents, their credit, balance, efficiency and player behavior.

We provide the software and updates to our partners who require only this system. Everything else is under the client’s control. It goes without saying that an agent-to-be should have a number of players and be well-informed about the nature of the industry.

All the risk can be monitored by our clients and they can access reports about every Agent or Master Agent’s activity and credit status, see an overview of total bets and stakes, etc. They’ll be able to check all of this, to change limits, and even block an Agent if they urgently need to do so. Operators can view players’ s, calculate risk and even adjust odds before accepting bets”, continues Kyrylenko.

A Higher Level of Control

Betinvest’s carefully organized hierarchical structure is exactly what provides a high level of control and transparency for clients.

Agent Management System represents a sophisticated network which consists of various levels, each having its own rights and structures.

Along with the scheme’s credit-style system, that kind of organization…

… allows clients to monitor the entirety of its agent system without the need for micromanagement.

Kyrylenko gave clarification of how the system will work in practice:

“Imagine you’re a shareholder: you can invite one or more Senior Master Agents. They will work with Master Agents, who will work with Agents who, in turn, will manage the players. There is no limit to how many agents you can have at any level.

We’ve based the scheme on a credit-style system, meaning that the total risk an upline can set for its downline is limited. The system is designed for agent networks of all sizes, and can be easily managed and customized.”

In order to perfect the system, the provider worked closely with its Asian partners. By sharing their on-the-ground experience and helpful solutions, the company was able to develop relevant and efficient products. These partners were also the first investors in this project, providing to ensure the agent system is perfectly fit-for-purpose across the entire continent.

However…

… while bookmakers in Asia will be the largest beneficiaries to the provider’s latest innovation, Kyrylenko emphasized that it would be applicable and valuable to operators with agent networks in any market.

He believes Agent Management System will allow clients across the globe to benefit from increased transparency and control of their sports betting operation.

Source:

“Betinvest offers transparency and control with new Agent Management System for the Asian market”, europeangaming.eu, July 11, 2019.