Octoplay Rolls Out Jackpot Blitz with BetMGM in Ontario

Ontario. This latest rollout comes shortly after the company secured a provisional license in Michigan and forms part of a broader expansion plan aimed at strengthening Octoplay’s presence across regulated U.S. and Canadian markets.

The collaboration introduces Jackpot Blitz, a customizable opt-in jackpot feature, to BetMGM players in Ontario. The tool was developed in tandem with BetMGM, showcasing the deepening collaboration between the two companies. This Ontario debut underscores Octoplay’s intent to solidify its foothold in North America by leveraging partnerships with leading operators.

Strategic Growth Anchored by Major Partnerships

This launch further enhances Octoplay’s expanding global footprint. Over recent months, the company has made swift inroads into key markets across Europe, such as Italy—via a network of 50 operators through Microgame—Slovakia, where it partnered with leading operator Niké, and Sweden, working with state-run Svenska Spel Sport & Casino. The Ontario expansion marks a continuation of this momentum, with Octoplay now actively licensed in the UK, Malta, Greece, Sweden, Romania, Slovakia, Belgium, and Italy.

Jackpot Blitz has demonstrated impressive engagement metrics since its debut, boasting an 88% player opt-in rate. This robust performance, coupled with BetMGM’s large base, provides a strong platform for further North American expansion as Octoplay prepares for its Michigan launch and eyes additional U.S. states in 2025.

Leadership Endorsements Emphasize Strategic Vision

Octoplay CEO Carl Ejlertsson emphasized the importance of the partnership in achieving long-term growth:”The launch of Jackpot Blitz with BetMGM in Ontario accelerates our North American expansion plans,” he said. “Our strong partnership with BetMGM has enabled us to bring this innovative product to their Ontario players. With our proven track record of collaboration with top tier gaming operators like BetMGM, we’re ideally positioned to drive significant growth together in regulated markets across North America.”

Echoing the sentiment, BetMGM’s VP of Gaming Product & Content, Oliver Bartlett, highlighted the strategic value of the Ontario market:”Ontario is a key iGaming market for BetMGM, and adding Jackpot Blitz strengthens our vast collection of games. Octoplay is part of our strategy to collaborate with top-tier partners to bring the best content to our players.”

Looking Ahead to U.S. Market Penetration

The Ontario rollout is seen as a crucial stepping stone toward Octoplay’s broader goals in the U.S. As the company gears up for its Michigan launch and continues to seek market entry in other U.S. jurisdictions, its collaboration with BetMGM is set to play a central role in shaping its North American journey.

By aligning itself with major operators and maintaining a focus on high-performing, localized products, Octoplay is positioning itself as a prominent force in the evolving North American iGaming landscape.

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Source:

Octoplay Launches Jackpot Blitz with BetMGM in Ontario, Accelerating North American Expansion, octoplay.com, May 7, 2025.