PandaScore Secures First North American License in Colorado

French esports data and odds supplier PandaScore has achieved a significant milestone by obtaining a Colorado betting license, marking the company’s first venture into the North American market. This move comes after a meticulous research process, highlighting PandaScore’s commitment to meeting its clients’ needs and expanding its presence in the esports betting industry.

Colorado: A Strategic Choice

PandaScore chose Colorado as its entry point into the U.S. market due to the state’s comprehensive and esports-friendly regulatory framework. The state offers a vast catalog of esports titles and competitions eligible for regular betting, along with a wide range of betting markets. Colorado’s flexible and innovation-friendly licensing regime makes it an ideal market for PandaScore and its clients.

Alexis Brunet, PandaScore’s Legal Counsel, emphasized the significance of this achievement: “Securing the Colorado license is a strong signal of our intentions in the U.S. and are serious about its potential. Esports in the United States is a fast-evolving regulatory environment, but it’s only going in one direction: expansion. We intend to provide our best-in-class products and services to our customers no matter where they are, and service one of the largest markets in the world.”

Enhancing Esports Betting

With this license, PandaScore’s existing clients can now expand their esports offerings within Colorado, scaling up their operations and building a larger audience in the state. The company’s innovative products, such as BetBuilder, player props, and microbetting, are designed to drive revenue and enhance the betting experience.

Founded in 2015, PandaScore leverages artificial intelligence and a team of dedicated esports traders to deliver top-tier esports data and odds. Their odds feed is a leading product in the esports betting industry, providing bookmakers with the best data, uptime, and in-play markets.

Trusted Partner in Esports

PandaScore has built a reputation as a trusted esports data and odds supplier, with high-profile clients including Pixel.bet. The company operates out of offices in , Malta, and the UK and is now poised to extend its influence across North America.

CEO Flavien Guillocheau commented on the strategic move: “For esports to succeed in the U.S., suppliers must lead from the front. Suppliers need to address the uncertainty around regulation which has held back operator investment and thus growth of the vertical. We’ve proven we know the market, get a license efficiently and do it in a way that puts operators first. We’re confident that if our clients are seeking entry into a given market, we can be completely straight with them, show them the viable pathway to success, and create the foundation and access they need to fully harness the potential of esports in one of its biggest consumer markets.”

Future Prospects

PandaScore’s entry into Colorado serves as a proof of concept, demonstrating its capability to navigate the complex U.S. regulatory landscape efficiently. This achievement positions the company to attract new partners and solidifies its standing as a leader in the esports betting industry. The move is expected to foster significant growth, allowing PandaScore to offer its cutting-edge services to a broader audience.

The company’s agreement with Smarkets, a betting exchange that integrated PandaScore’s odds feed, further underscores its commitment to enhancing esports offerings. This feed covers a wide array of pre-match markets across events like League of Legends and Counter-Strike, including player markets, bet builder, and microbetting products.

As PandaScore continues to expand its footprint, the company remains dedicated to providing innovative and reliable esports betting solutions, ensuring its clients can thrive in one of the world’s largest and most dynamic markets.

Source:

“PandaScore secures their first US betting license, by entering Colorado”, press release, July 23, 2024.