Parimatch Continues to Give Back to the Society Through the Parimatch Foundation

Parimatch continues to and give back to the community through its Parimatch Foundation. According to the company, people, future generations, care and profit are the cornerstones of what makes a good corporate citizen as the company continues to give back to the society.

“Corporate Citizenship is the responsible attitude of the company to its product or service, to its customers and employees. And also, to partners. We are aware that, to some extent, as a gambling brand we owe to society more than the companies from other areas. Therefore, in addition to caring for our customers and our employees, we have to contribute to the development of society. That is why the charity organization Parimatch Foundation was created.” – said Katerina Belorusskaya, chairwoman of the Parimatch Foundation, while commenting on how the company’s commercial success is in direct correlation with its corporate citizenship.

Belorusskaya said that in addition to fulfilling social duties, they also get some business benefits through reputation of a responsible bookmaker, which affects the choice of their customers, the reputation of a stable employer, which is especially important in the turbulent CIS market and the reputation of a reliable partner.

The Chairwoman also said that Parimatch offers Corporate Citizenship through three main elements: people, future generation care and profit. She stated that they treat their employees as family , caring for their well-being and their education on the importance of contributing to the society and creating the conditions where they can do it.

“In of future generation care, the Parimatch Foundation works in four directions across all our social activities – Sport, Education, Children’s health and well-being, and Environment. At first glance, these are very different directions, but we concentrate them on taking care of children and ensuring every child has access to innovative education and development skills. Ecology is a vast topic and concerns everyone, but the most important thing is to save the planet for future generation. Finally, profit is key because it is vital for our employees. It also allows us to contribute to society. And the higher the profit the company has, the greater its contribution becomes. And this fact highly motivates employees to make efforts so that the company achieves its goals.”

As far as the goals of the foundation for the future, Belorusskaya said that Corporate Citizenship is a moral obligation for the company. As they operate in Commonwealth of Independent States market, they face strict regulations.

“What we do in the framework of the Parimatch Foundation is our contribution to society. We do real things for real people, and without intermediaries, respectively, we have the opportunity to feel the result.” – added Belorusskaya.

“It is always weird for me. We, like any other company in the field of gambling, do not deny the fact that we do some harm to society or individuals due to the appearance of gambling addiction. And we are making efforts to explain to our customers that betting is just a way to have a good time, entertainment and this distinction should be treated the same way as bowling, for example. This should not turn into a bad habit and addiction. We are working hard to warn our client of possible risks. But this is only one side of the coin.” – said the Chairwoman, commenting on the possibility for a gambling company to be a good corporate citizen.

Source:

“Parimatch Foundation pays back society through Corporate Citizenship”, George Miller, europeangaming.eu, October 15, 2019