Pariplay Expands to New Jersey’s Regulated Market via Rush Street Deal

Aspire Global Group brand, Pariplay, is the iGaming industry’s leading content provider and aggregator behind inventive solutions such as Fusion aggregation platform and Ignite Studio development scheme.

The brand has announced the immediate entry into the regulated online gaming market of New Jersey.

Expansion Effort

This, the latest expansion effort by Parlay, has been facilitated by Rush Street interactive partnership. It is one of the US’ most trusted and fastest-growing online casino and sports betting companies.

The Chicago-based company will gain a selection of games from Pariplay’s extensive repertoire of high-quality titles.

This is the developer’s first-ever entry into the regulated US markets. It marks a crucial and pivotal point in their strategy of expanding its global footprint.

Tapping Into Successful Games

This partnership provides Pariplay with a huge platform that can reinforce and elevate its positioning in the US iGaming space. New Jersey is very successful with online casino operators bringing in revenue.

Pariplay’s massive games portfolio will complement Rush Street’s PlaySugarHouse.com’s existing catalogue of over 750 online casino and live dealer table games.

The offering will also give New Jersey slot fans to a previously unseen array of engaging games, such as Amazing Riches, Dragons of the North and Wolf Riches, all of which are already big hits in the European markets.

Words of Praise

Pariplay’s Managing Director, Adrian Bailey, said:

“We’re delighted to partner with RSI and further our expansion into the regulated US market by going live in New Jersey with them for the first time in Pariplay’s history.

Their status as a proven online casino operator in both the New Jersey and Pennsylvania markets is a huge opportunity for our gaming catalogue to serve as an extension of RSI’s existing content. We look forward to building an enduring partnership with them and exploring how our games resonate with their US players.”

Rush Street Interactive President, Richard Schwartz, added:

“Partnering with Pariplay is exciting as PlaySugarHouse.com players will be the first in the United States to play their games, and it reaffirms our commitment to provide our players with the most dynamic mobile playing experience possible and premiere releases of new games.

Given that Pariplay’s high-quality games are already hugely successful in the European market, we anticipate that our PlaySugarHouse.com New Jersey players will also love them.”

Source:

“Pariplay Announces Landmark Expansion into New Jersey via Partnership with Rush Street Interactive”, pariplayltd.com, February 4th, 2021.