Pariplay Strengthening Position in Portuguese Market with Solverde

It has been a very busy week over at Pariplay Ltd., as the No. 1 aggregator and content distributor continues its efforts to establish a stronger presence on the global market.

After g a deal with Codere to solidify its footprint in LatAm and Europe, the Gibraltar-based studio released a new title, Bier Party, and implemented all necessary changes in regard to the German Regulation Regime.

On October 14th, the creator of innovative products such as Fusion and the Ignite Studio development program has confirmed further strengthening in the Portuguese market by partnering with a highly respected casino and sports betting brand, Solverde.

Focused on Growth

As a result of this agreement, Pariplay agreed to launch its all new innovative game suite to Portuguese players in the weeks. Solverde.pt is an online gaming destination from the Solverde Group, a land-based venue with more than 45 years of experience in casinos, tourism and leisure, spanning throughout the whole country.

Although it launched in 2017 as CasinoSolverde.pt, the brand recently consolidated as Solverde.pt. It now offers a wider selection of some 900 casino games in the entire market, including sports betting since last September. By entering this collaboration with a “well-seasoned operator” in the region, Pariplay should position itself for a greater long-term success on the Iberian peninsula.

As Pariplay speeds up its 2020 expansion strategy, the provider shows specific interest in regulated markets such as and Portugal, as well as regions that have been showing great potential in the online gaming sector. During Q1 2020, Portugal reported a revenue increase of 47.5% to €69.8m in this part of the industry, which is the first time that online gaming generated more revenue than its land-based counterpart.

An Excellent Addition

Under the of the agreement, more than 35 of Pariplay’s top performing titles will go live on Solverde, with many more to follow. The list includes popular certified releases like Wolf Riches, Jack in the Box, Treasure Temple, Dragons of the North and Rumble Rhino, big hits in many regulated European landscapes where the supplier already enjoys a very strong and expanding presence.

According to Solverde, the abovementioned state-of-the-art games will be an excellent addition to its growing offering of high-quality casino games. The group also collaborates with suppliers Red Rake Gaming as well as iSoftBet, and here is what Americo Loureiro, director at Solverde Casinos & Hotels said about this landmark deal:

“We are always looking to provide our customers with the best tailor-made online experience, which makes this partnership with Pariplay so important, as it will allow us to further expand our wide assortment of industry-leading content. Already popular in other European countries, we are very eager to see how well these games resonate with our own players and the impact it will have on acquisition and retention goals.”

Director of sales at Pariplay, Andrew Maclean, replied:

“It is very exciting to see Pariplay content expanding in a market with as much potential as Portugal. Associating with a casino group that has the national recognition and land-based heritage of Solverde will contribute immensely to our long-term position, as we continue to build momentum with more top operator partnerships through the remainder of Q4.”

At the beginning of September, Pariplay named Christine Lewis as the new chief commercial officer and managing director in Malta.

Source:

“Pariplay Portuguese Presence Propelled by Partnership with Solverde Group”, pariplayltd.com, October 14th, 2020.