BGaming Broadens LatAm Presence with Salsa Technology Agreement!
January 28, 2020 Andrej Vidovic
B2B iGaming technology provider, Patagonia Entertainment, is no longer called that. The company has announced the immediate rebranding into Salsa Technology, as a first step in their next stage of expansion.
The company has become the biggest company of its kind in Latin America and one of the global players in the iGaming market.
Under their new identity…
…the brand will incorporate their dedication to globalization, localization and innovation, according to the official press release.
The reinvented brand will stay true to their unparalleled knowledge of the South American market, as the culture of the region flows through their business. The company has become synonymous with Latin America and its iGaming market. Their business origins, beliefs and philosophy have this continent ingrained into them.
The officials are expecting the accelerated growth, especially with the relaunch of their famed in-house studio being imminent. The developer will soon release several innovative and immersive game releases such as Halloween Groove Bingo and Jogo dos Bichos Praia.
The first content partnership the company has signed under the new name is already in the making and will be announced soon.
The company will be present at the forthcoming ICE London 2020 conference.
CEO, Peter Nolte, comments on this pivotal moment:
“We’re incredibly proud of Patagonia Entertainment’s journey to this point and our rebrand gives us the platform to expand even further across the iGaming world. Latin American culture flows through the business today despite our global position. Salsa Technology encapsulates our essence perfectly and will help us deliver on our company vision of becoming the world’s best b2b developer of bespoke technology solutions for the iGaming industry.”
Victor Arias, Salsa’s Global Business Developer Manager added:
“The Salsa Technology brand empowers our business and provides us with the catalyst for huge rewards. We’ve come a long way since launching Patagonia Entertainment and our future is incredibly exciting.”
About:
Salsa Technology is an omni-channel iGaming platform servicing both new and established online and land-based operators. Its leading game aggregating platform (GAP) is available in LatAm and increasingly around the globe. The company began life in video bingo game development and is still renowned for creating the most innovative titles on the market.
Video bingo is a hybrid between bingo and slot games. The company is one of the most popular technology developers in the Latin American market and is rapidly growing into other markets. The platform, technology and entire games portfolio is lab certified for Colombia, Mexico, Asia and Europe will be coming soon.
Source:
“Patagonia Entertainment is rebranding as Salsa Technology”, salsatechnology.com, January 23, 2020.
Always wondered why these companies change their names. Is it really necessary for the “next phase of development”?