Play’n GO Announces Successful Integration Agreement with Paddy Power Betfair

Play’n GO came out with an announcement of a successful integration deal with one of the United Kingdom’s major operators, Paddy Power Betfair.

The integration agreement sees the developer’s titles available to the player base of the online gaming operator.

PaddyPower integrated the supplier’s portfolio via a direct integration into their own platform. This move shows that the operator has faith in the quality of their new partner’s content.

A Positive Move on All Ends

This agreement is as beneficial for both parties. For the operator, this agreement marks a continuous push into slots, enhancing their strong sportsbook offering and reinforcing their brand in the iGaming industry.

For Play’n GO, this agreement is another big step forward in the United Kingdom’s market, which even more solidifies their reputation as the regulated supplier of choice.

The agreement states that the content, including the developer’s ever-popular titles such as Legacy of Egypt, Sword and the Grail, and the most recently released title, Demon, will go live on the PaddyPower and Betfair sites, with more markets to follow.

Management from the supplier says that this deal is another step in their plans to partner up with leading operators in the United Kingdom and expand their presence in the region.

Johan Törnqvist, CEO of Play’n GO, gave his thoughts on the agreement between the companies: “This is another step in our plans to partner with leading operators in the UK, and expand our presence in the region. We are excited to bring Paddy Power Betfair and their players our distinctive brand of entertainment. This year has been extremely fruitful for us, and it’s partnerships such as this that allow us to finish 2019 on a high and move into 2020 with a strong foundation.”

sco Borsetti, Commercial Director, Betfair Gaming UK, also spoke about the partnership: “We’re delighted to offer our customers an exciting and entertaining array of content from Play’n GO. We aim to offer the widest selection of high-quality slot content and, with Play’n GO, we can continue to do just that.”

More About the Brand

Play’n GO was founded in 2005 and has been a leading supplier for slot gaming in the casino industry. The company climbed to the top of the casino supplier market once they realized the potential of mobile slot gaming. They have been curating their portfolio of award-winning games developed and tailored for compatibility with all devices and operating systems.

Aside from being the top supplier of slots, it provides back-end services and solutions to ensure operators are equipped to provide back-end services and solutions to ensure operators are equipped to provide the ultimate gaming experience and that includes casino platform and their server-based gaming solution, OMNY. Some of the most recent titles from this supplier are Firefly Frenzy, Wild Rails, Tome of Madness, Rise of Merlin, Game of Gladiators and many more.

Source:

“Play’n GO Announce Integration Agreement with Paddy Power Betfair”, George Miller, europeangaming.eu, October 17, 2019.