Play’n GO Deepens US Presence with Exciting New Game Launches and Partnerships

As Play’n GO continues to expand its reach across the United States, its success has been marked by notable game launches and exclusive operator partnerships. The Swedish gaming studio’s journey in the US has seen significant milestones, with several games rapidly gaining popularity among players.

With the G2E Las Vegas showcase around the corner, George Olekszy, Head of Game Retention at Play’n GO, shared insights into the company’s US progress and plans.

Since entering the US market in 2022, Play’n GO has made significant strides. The company is now live in five states— Pennsylvania, and Connecticut—and has formed partnerships with major operators like BetMGM, Rush Street Interactive, and PokerStars. These collaborations have allowed Play’n GO to expand its presence and offer its unique gaming experiences to a broader audience.

Major US Launches Drive Success

One of the standout moments for Play’n GO in 2024 was the release of Piggy Blitz. Initially launched as a BetMGM exclusive in December 2023, it became available to all licensed US states by mid-January 2024.

The game’s early success was nothing short of extraordinary. In its first month, Piggy Blitz became the number one newly released game in New Jersey and the second most popular new release across the US.

Olekszy reflected on the accomplishment, saying that Piggy Blitz’s performance was truly remarkable, expressing immense satisfaction to see a single-operator exclusive titleperform so well in such a short period. As he added, such success highlights the appeal of Play’n GO’s content in the US market.

Colt Lightning Firestorm Gains Momentum

Another title making waves in the US market is Colt Lightning Firestorm, which launched in August 2024. Initially offered exclusively through BetRivers for three weeks, the game has since expanded to all Play’n GO partners in the US.

Despite its limited initial availability, the game has shown impressive results, positioning itself as a potential classic in the Play’n GO portfolio. Olekszy expressed optimism about the game’s future, stating that the early performance of Colt Lightning Firestorm has been staggering. The studio expects it to be one of the top-performing games in the US soon.

Expanding Grid Slots Success with Midnight Princess Power of Love

Play’n GO’s popular Moon Princess series made its mark in the US with the release of Midnight Princess Power of Love. European players are already familiar with this iconic grid slot series, and its US debut has been met with enthusiasm. Known for its engaging gameplay, captivating characters, and vibrant graphics, the game has quickly resonated with American players.

According to Olekszy, Midnight Princess Power of Love follows in the footsteps of other successful grid slots like Reactoonz and Rise of Olympus 100, and it’s no surprise that it’s off to a strong start in the US.

Why Play’n GO Titles Are Thriving in the US?

The success of Play’n GO’s games in the US can be attributed to the company’s dedication to delivering high-quality, globally appealing content. Olekszy emphasized that each aspect of game design, from mechanics to graphics and music, plays a crucial role in a game’s overall popularity.

He noted:

“US players haven’t had the same exposure to online casino gaming as their European or Latin American counterparts, so it’s a learning curve for us too. Thankfully, the games we’ve released have been well received so far, and we’re hopeful that trend continues as more and more of our titles are licensed in the US.”

Exciting Releases

Looking ahead, Play’n GO has an exciting roap of game releases tailored for the US market. Among the highly anticipated titles are Midnight Princess 100 and Oasis of Dead, set to launch in the coming weeks. Additionally, the Rise of Olympus Origins is scheduled for release around Halloween, building on the success of its predecessor.

Source:

“Play’n GO – Taking the USA by Storm”, playngo.com, September 11, 2024