Play'n GO Expands U.S. Footprint with Hard Rock Digital Partnership in New Jersey

Play’n GO, a leading name in casino entertainment, has cemented its presence in the U.S. by partnering with Hard Rock Digital. This collaboration will introduce a range of popular Play’n GO titles to New Jersey’s Hard Rock Bet platform, enhancing the gaming experience for online casino players in the region.

The agreement marks a significant step for both companies. Pennsylvania and West Virginia.

Magnus Olsson, Chief Commercial Officer at Play’n GO, expressed the company’s enthusiasm about the partnership, highlighting its importance forNew Jersey is a key state for our U.S. operations, and we’re delighted to offer Hard Rock Bet’s players access to our top-tier casino gaming content. We believe this partnership will be highly beneficial for both Hard Rock Digital and Play’n GO, and we anticipate many shared successes in the coming months and years,” Olsson stated.

Enhanced Gaming Experience on Hard Rock Bet

Hard Rock Digital’s Hard Rock Bet platform is already a popular choice for online casino enthusiasts, providing more than 2,000 games and maintaining high ratings on app stores. This collaboration will further boost the platform’s appeal by adding Play’n GO’s games to its extensive library. Grant Williams, Senior Vice President for Casino at Hard Rock Digital, shared his thoughts on the partnership: “We’re excited to roll with Play’n GO and add its entertaining titles to the over 2,000 games on our top-rated platform in New Jersey. We’re committed to making Hard Rock Bet the best place to play and are proud of our recent online casino enhancements, including a more personalized experience, integrated rewards, and one of the largest selections of games in the market.”

The Hard Rock Bet platform is available across multiple devices, ensuring a seamless gaming experience for s through iOS, Android, and desktop access. In addition to its casino offerings, Hard Rock Bet provides an integrated sportsbook experience in New Jersey and operates sports-only platforms in Arizona, Florida, Illinois, Indiana, Ohio, Tennessee, and Virginia.

A Milestone Year for Play’n GO

Play’n GO’s collaboration with Hard Rock Digital follows a successful period of accomplishments for the game supplier. The company recently won five awards at the 5 Star Media Awards 2024, recognizing its influence and leadership in the industry. Among these awards were the titles of Slot Supplier of the Year and RNG Casino Supplier of the Year. Additionally, three of the company’s senior executives – Co-Founder and CMO Ebba Arnred, Director of Business Development Stuart Trigwell, and Head of Brand and Communication Andrew Pink – were each recognized as part of 5 Star Media’s “Top 20” honorees.

Ebba Arnred shared her gratitude for the recognition, emphasizing the team’s role in driving Play’n GO’s achievements. “We’re always very pleased to have our work recognized at the various awards throughout the year, but to win five in one fell swoop is almost unprecedented. It’s very special to be awarded Slot Supplier of the Year for a second year in a row, and RNG Casino Supplier of the Year is another well-received feather in our cap,” Arnred noted.

As Play’n GO continues to extend its influence across various U.S. markets, its commitment to regulated expansion remains central. The Hard Rock Digital partnership reinforces Play’n GO’s mission to provide high-quality gaming content while exploring further growth opportunities nationwide. With its success in New Jersey, Play’n GO aims to strengthen its presence as a prominent iGaming supplier in the competitive U.S. landscape, setting the stage for continued progress in 2025.

Sources:

“Play’n GO Announces New Jersey Partnership with Leading Operator Hard Rock Digital“, playngo.com, November 5, 2024.