Play’n GO Reaches New Milestone with DraftKings Partnership

Pennsylvania and West Virginia, Play’n GO’s games are accessible across five regulated US states, marking significant progress for the gaming company. DraftKings players can now enjoy popular Play’n GO titles, including Piggy Blitz, Fire Joker, and Colt Lightning Firestorm, which have proven successful in the US market.

Earlier this year, Play’n GO launched in New Jersey, Connecticut, and Michigan, laying the foundation for its expanded presence.

With the addition of Pennsylvania and West Virginia, the company completes its goal of a “clean sweep” across these five regulated states, an achievement they have pursued in partnership with DraftKings and Golden Nugget since first collaborating in May 2024.

Solidifying Play’n GO’s Presence in the US Market

Play’n GO’s entry into the US began in July 2022, and the company has rapidly grown to become a significant content provider in the market. This extended collaboration with DraftKings demonstrates Play’n GO’s commitment to establishing itself as a trusted and innovative provider in US gaming.

“The DraftKings and Golden Nugget brands are synonymous with gaming in the US,” noted Magnus Olsson, Chief Commercial Officer at Play’n GO. “We are excited to further strengthen our partnership with both brands by expanding into these fourth and fifth states together. We believe our games portfolio, our preference for direct integration, and our commitment to listening to our customers all make us the best casino entertainment provider in the world and the ideal partner for any operator.”

Play’n GO’s growth in the US has been characterized by its approach to sustainable expansion, offering engaging content that appeals to a diverse range of players. With each launch, the company has brought its extensive library of titles to new audiences, reinforcing its position as a global industry leader.

Play’n GO’s plans extend beyond North America, reflecting a global growth strategy that spans multiple continents. This year alone, the company partnered with Betsson in Spain to expand in Europe and launched in South Africa with Betway. These moves highlight Play’n GO’s broader goal to reach new markets through partnerships with established operators.

As Play’n GO continues to build its brand internationally, the US remains a significant focus. With its expanded reach in Pennsylvania and West Virginia, the company adds to a list of recent successes that showcase its dedication to regulated markets and high-quality gaming experiences.

DraftKings’ Expanding Casino Offerings

For DraftKings, this expanded partnership marks an opportunity to deliver enhanced offerings to its growing base. The company’s first quarter of profitability was recorded in Q2 2024, an achievement built on successful alliances like the one with Play’n GO. By offering an expanded suite of Play’n GO titles, DraftKings positions itself as a key player in the competitive US casino market, providing a diverse and immersive gaming experience.

Play’n GO’s latest collaboration with DraftKings aligns with both companies’ goals of reaching a larger audience and cementing their place in the evolving gaming landscape. With five states now live, the collaboration showcases Play’n GO’s commitment to providing engaging, high-quality content that meets the demands of regulated gaming markets.

Source:

”Play’n GO celebrates clean sweep five-state launch with DraftKings and Golden Nugget”, playngo.com, October 04, 2024.