Playson Signs Partnership with Princess Casino

Playson, one of the leading casino software providers in the industry, has signed a partnership with Princess Casino, the recently launched operator. The partnership will improve the provider’s position in the Romanian market.

The online casino is owned by Crown Services Limited and this partnership is the latest expansion deal for the operator, as the company is looking to expand its operator network in the regulated Romanian market.

Top-performing titles such as Solar Queen and Solar Temple will be integrated to the casino’s platform, together with the Funky Fruits series and the Timeless Fruit Slots portfolio. Aside from adding new content to its offering, the operator will also gain access to the developer’s wide range of integration-free engagement tools, including seamless play, free spins, jackpots and regular tournaments with daily prize drops. These tools have a proven track record of improving player retention rates.

Expanding Romanian Footprint

Representatives from Playson, which recently signed on to deliver content to Alea, say that this partnership is a great opportunity to expand their Romanian foothold. They are happy about being able to provide a new operator with its titles.

Lars Kollind, Business Development Manager at Playson, said: “g a partnership with a rising star such as Princess Casino is a great opportunity to expand our Romanian reach. We’re thrilled to provide our latest operator partner with our popular games and engagement tools and look forward to working with them in the months and years to come.”

Daniela Asaftei, CRM Manager at Princess Casino, also stated: “Making sure our customers have the access to the best titles on the market is what we strive for here at Princess Casino. With hit slots such as Solar Queen and its well-established Timeless Fruits series, we know Playson’s portfolio is going to be hugely popular with our player base.”

More about the Developer

Playson, which also recently United Kingdom and is always looking for new markets to enter.

The company provides unique solutions for iGaming operators all over the world, from math mechanics to continuous integration .

Its portfolio has over 50 omnichannel games as well as a collection of promotional tools. The brand is well positioned to meet the needs of the most demanding iGaming operators, thanks to their comprehensive framework. It has teams of professionals stationed across Malta, Ukraine, UK and Greece. Their most popular games include Imperial Fruits, Fruit Supreme, Solar Queen, Book of Gold and Viking Fortune.

Source:

“Playson extends Romanian reach with Princess Casino”, playson.com, September 8, 2020.