Playtech and GVC Holdings Sign a New Agreement

Playtech is proud to announce that a new, long-term deal has been signed with GVC Holdings PLC. The agreement will last until 2025 and it states that Playtech will be providing its leading services and products to all GVC brands in existing and newly entered markets.

The deal is an extension, both in scope and duration, compared to the current agreements with the group. GVC has one of the largest online gaming businesses in the world, thanks to its portfolio of brands that are established globally and locally. The signed deal states that GVC’s brands will gain access to Playtech’s proven and tested suite of content and products. Aside from this, both have agreed to work together on integrating Playtech’s products and services onto the GVC platform and make it available to the MGM-GVC JV, ROAR Digital.

Extension for Sports

The signed agreement between the two companies also entails an extension of the agreement for Playtech BGT Sports, that sees Ladbrokes Coral supplied with the software for its suite of self-service betting terminals throughout the United Kingdom, the Republic of Ireland and Belgium.

Officials from Playtech, which recently signed a deal with Mansion as well, say that they are pleased about reaching a new agreement with GVC and that it is a testament of the strength of their company.

Mor Weizer, the CEO of Playtech said: “We are pleased to have reached a new agreement with GVC, which expands on the successful partnership we have established with Ladbrokes Coral over the last six years. This is testament to the strength of the Playtech proposition and we look forward to ing GVC over the coming years.”

Kenneth Alexander, CEO of GVC Holdings said: “We are delighted that we have been able to agree a long-term relationship with Playtech. Even more of our customers will now be able to enjoy content from one of the world’s leading suppliers of high-quality gaming products. At the same time the added flexibility around migration of technology platforms enables us to accelerate the integration of Ladbrokes Coral.”

More About the Company

GVC Holdings PLC is a gambling and online gambling operator that operates in both B2C and B2B markets. It is one of the world’s largest sports-betting and gaming groups and it is licensed in over 20 jurisdictions and has a current workforce of more than 25,000 experts in 20 offices across five continents.

The company is a member of FTSE 250. The company, which recently relocated to the UK, offers a highly scalable and robust platform, proprietary sportsbook, casino, poker and bingo software. The Group owns a wide portfolio of well-established brands. Their sports brands include bwin, Coral, Crystalbet, Eurobet, Ladbrokes, Neds International and Sportingbet.

Source:

“Playtech signs new long-term agreement with GVC until 2025”, George Miller, europeangaming.eu, March 3, 2020.