Playtech and Mansion Group Sign Deal Extension

The Mansion Group, the renowned online gambling operator, has signed an extension of the deal with Playtech, the gaming technology company.

As the deal extension states, the latter will extend its collaboration with the operator in the United Kingdom and Italy that will build on their highly successful partnership across the two leading regulated markets in Europe.

The deal also includes a dedicated casino tab on the operator’s flagship brand, Casino.com which will allow the company’s recent commitment to a bespoke live casino studio space in its latest partner’s Eurolive facility, featuring live versions of both roulette and blackjack.

Looking Forward to a Close Collab

Representatives from Playtech, who recently launched Quantum in partnership with BGT Sports say that they enjoy a close collaboration with Mansion and that they will remain a key long-term for them.

Shimon Akad, chief operating officer at Playtech, commented on the contract extension and said: “We enjoy a close and collaborative relationship with Mansion, and they remain a key long-term partner for Playtech. We continue to grow with them and their position as market leaders.”

“Mansion’s commitment to an exclusive live casino space for Casino.com is a significant step in taking the company’s live offering to a new level and creating a valuable new USP. Mansion’s decision to extend its partnership with us comes at a very exciting time in of product development, particularly with the development of our engagement centre and player journey technology.”

“It’s fantastic to see such a key partner like Mansion actively investing time in utilising new customer engagement tools to deliver an enhanced, personalised player experience. We look forward to continuing an ever-more successful partnership across all markets over the next five years.”

Playtech has successfully implemented a range of engagement and gamification tools, including in-game messaging and leaderboard competitions and the operator’s investment in its live casino business is the latest of many developments in its partnership with Playtech.

Officials from Mansion, which recently penned a deal with Pragmatic Play, say that this latest partnership has been very successful and their engaging content will provide more choice to their growing portfolio.

Karel Manasco, CEO for the operator, commented: “Our long-standing partnership with Playtech has been built on a strong and successful relationship. The recent launch of our dedicated live casino, a unique and tailored studio space, allows us to offer a more exclusive and personalised experience for our players.”

“With Playtech’s track record of innovation in this area, their engaging content will provide more choice to our growing portfolio and we’re very excited to continue this partnership.”

Source:

“Playtech extends agreement with Mansion until 2025”, playtech.com, February 3, 2020.