Playtech BGT Sports and Betfred Sign SSBTs Deal Extension

Playtech BGT Sports, one of the market leaders in providing omni-channel sports betting solutions has extended its long-standing deal with Betfred to supply self-service betting terminals (SSBTs).

The newly signed contract will last until the end of December 2021 and will continue to cover the operator’s high street shops throughout the United Kingdom.

The extension of the partnership is a result of the growing customer demand for Playtech BGT Sports’ (PBS) award-winning SSBTs, which became popular in retail sports betting and known for producing double digit growth year-on-year.

PBS’ SSBTs features a number of new and exciting content, with unique utilities, ensuring the delivery of the latest sporting events and information directly to shop customers, as well as thousands of pre-match and in-play betting opportunities.

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Representatives from Playtech BGT Sports say that they are delighted to be extending the partnership and that they are looking forward to delivering the latest sporting events and information.

Lee Drabwell, Regional Manager UK, ROI, Belgium and Italy, said:

“We’re delighted to be extending our deal with Betfred and look forward to continuing to deliver the latest sporting events and information directly to their customers’ fingertips via our award-winning SSBTs. With an action-packed summer of football ahead, we’re confident that 2020 will prove to be another record-breaking year for PBS as we deliver the most modern, digitised, in-shop experience available on the market.”

Mark Stebbings, Group Chief Operating Officer at Betfred Group added:

“Self-service betting has quickly become an integral part of our retail estate’s offering and we’re thrilled to be extending our agreement with PBS through to 2021.Our partnership with them means we can continue to provide our customers with an increasing number of excellent in-shop betting options via PBS’ SSBTs; all proven to drive footfall and incremental revenue.”

PBS will be present at this years’ ICE London at the ExCeL conference center and will be presenting their latest innovative products and features which are developed to boost customer engagement and revenue for retail operators.

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Playtech was founded in 1999 and ever since then, its approach has been centered on the continual development of best-of-breed gaming products and content, and its success built upon strong partnerships with their licenses. The company is the world’s largest online gaming software supplier offering cutting edge, value added solutions to the leading operators in the iGaming industry. It has a little over 5,000 employees in 17 countries, owning 140 global licenses in 20 regulated jurisdictions.

Source:

“Playtech BGT Sports and Betfred sign SSBT extension”, George Miller, europeangaming.eu, January 16, 2020.