Playtech Launches App in Michigan with Parx Interactive

Playtech, one of the most recognizable gambling technology companies in the iGaming industry, has signed a partnership with Parx Interactive and Gun Lake Casino to launch a new app in the state of Michigan.

Play Gun Lake will be powered by Playtech’s IMS platform and Player Management. Also, the app will feature the provider’s proprietary iGaming content.

The strategic partnership was announced back in February 2021, which will see additional products launching in Michigan, New Jersey, Pennsylvania, and Indiana, along with other jurisdictions in the United States.

Parx Casino is the largest casino in Pennsylvania, and it will be the first to launch Playtech’s IMS platform in the United States. Dozens of renowned operators worldwide operate by leveraging the provider’s platform. The platform is capable and delivers the most complete online backend solution for iGaming and sports betting.

Milestone in US Strategy

Representatives from Playtech, which recently closed a deal with Sky Vegas, say that g a partnership with Parx is a key milestone in their US strategy, with the US market being a highly sophisticated market in demand of technology solutions.

Shimon Akad, Chief Operating Officer at Playtech, said: “The launch of Playtech’s iGaming partnership with Parx Casino is another key milestone in the development and delivery of our US strategy. The US is a highly sophisticated market and therefore demands a technology solution that provides a high-quality customer experience. We look forward to continuing our work with Parx Casino to deliver industry leading gambling entertainment across multiple states and products.”

Officials from Parx, which recently saw a million dollar sportsbook expansion, say that they are delighted about launching the app in Michigan and that they are constantly expanding their offering and taking experience to the next level.

Matthew Cullen, SVP iGaming and Sports at Parx Casino, added: “We are delighted to launch playgunlake.com, our new iGaming app in Michigan with Playtech and to bring the success of Parx into the Michigan iGaming market. Parx is constantly expanding its offerings to take experience to another level, and to do so with Playtech’s industry leading content is particularly exciting.”

More on the Developer

Playtech was founded in 1999 and ever since then, its approach has been centered on the continual development of best-of-breed gaming products and content, and its success built upon strong partnerships with their licenses. The company is one of the world’s largest online gaming software suppliers offering cutting edge, value added solutions to the leading operators in the iGaming industry. With a little over 5,000 employees, in 17 countries, owning 140 global licenses in 20 regulated jurisdictions.

The company also offers cross-platform management systems, running via a unified information system called the IMS, providing operators with the tools to maximize cross-selling opportunities, player loyalty and yield. Its product suite can be fully integrated into a complete cross-platform offering, enabling the players to access online, broadcast, mobile and server-based gaming terminals through a single .

Source:

“Playtech launches partnership with Parx Interactive in Michigan”, playtech.com, April 28, 2021.