Playtech Secures Agreement with Bet365 to Enter New Jersey Gaming Market

One of the most respected providers of gambling tech solutions, Playtech, has clinched a strategic agreement with Bet365, aiming to launch its entire suite via the former brand in the New Jersey market. Going forward, players will have an opportunity to select from some of the most striking games from Playtech portfolio including White King, Great Blue, and Frankie Dettori’s™ Magic Seven.

The latest partnership is a very promising step for a software provider, that looks to extend its presence even more. Playtech will focus on the rest of the New Jersey market, further establishing its footprint in the USA right after obtaining the license for the local market.

Bet365 became a member of the local market in 2019, with its proven casino and sportsbook content.

Reps’ Impressions

Speaking on the collaboration, a bet365 spokesperson, mentioned:

“We’re excited to partner with Playtech in order to expand our content offering to the US market. Given the range and caliber of Playtech’s content, being first to market it is a real differentiator for our platform. We look forward to developing upon our already solid partnership as we continue to grow our Casino offering.”

Playtech Chief Operating Officer, Shimon Akad noticed:

“This is a significant moment for Playtech and our development in the US. Launching Playtech’s software in the US is a landmark, and we are very pleased to be taking this step with one of our most trusted partners in bet365. With more titles and content launching in the coming weeks and months, there are exciting times ahead. This launch also serves as a prime example of our commitment to partnering with leading operators to bring leading software services and great content to new and growing markets.”

More About the Provider

Playtech, a real leader in the tech gambling industry, is a member of the London Stock Exchange and diligent supplier of casino and finance services. The brand invests in some of the most successful operators in the market, aiming to deliver its progressive tech products across retail and online channels. Starting from 2018, Playtech is holding the main sports betting brand in Italy, Snai. The company consists of more than 5900 people who work across 19 locations.

Source:

“Playtech Casino launches with bet365 in New Jersey”, playtech.com, August 6, 2020.